Even though it may be an overlooked aspect of web design, typography is at the heart of any successful website. While selecting a vast array of different fonts isn’t advisable, there must be enough to ensure that the numerous sections are easily differentiated. Much like when selecting a theme, too much variation can result in webpages lacking purpose. Crucially, the chosen font, like colour, must evoke positive emotions within the visitor to increase the chances of generating repeat traffic.
Additionally, choosing the right colour for any font is also vital. After selecting the theme, ensuring that the text is readable and contrasts any background colours plays a big role in increasingly readability. Moreover, along with being unique to businesses, colours such as blue, green, violet and yellow create a calming environment that is more enjoyable to prospective customers.