Since their inception, The Individual Agency have focused on clear targets, truly differentiated brands, relevant communications and ongoing measurement to transform their clients’ brands and overall businesses.

The Individual Agency creates engaging brands and communications for a range of clients, both big and small, across a vast range of sectors. Priding themselves on their ethos of only working in a particular sector once, for one client; given how immersed they become in a brand and the business overall, the team at The Individual Agency feel it is unethical to then work with a competitor at any point in future. Michelle begins by going into further detail about the areas the team at The Individual Agency specialises within to ensure they deliver a personalised service to their clients.

“Here at The Individual Agency, we work with likeminded people/ brands not just as many people as we can; volume is not what we’re about. We don’t just build brands, we take them to heart; we aim to tell an engaging story that makes sure our clients’ brands are seen as individual and stand out from the competitive set.

“At the heart of everything we do is our ‘Brand Build’; a logical, straightforward process that was designed to build engaging brands from the ground up. We believe you get out of your brand what you put in, and putting solid foundations in place will provide a strong platform to build upon, for all future brand communications. Once we complete the Brand Build, we then take full responsibility for all marketing communications, working in house for a number of clients to ensure KPIs are achieved.”
Over the years, the team at The Individual Agency have built an impressive portfolio, accumulating clients from a diverse range of sectors. From working with biosafety cabinets (bakerco.com) through to baths (trojan-baths. co.uk), freezepops (mr-freezepops. co.uk) to bedding (littleslumbers. co.uk), the firm have ensured that their approach to each client and project has remained the same. How the team are able to achieve this, is something that Michelle is keen to explain.

“Firstly, we need to truly understand their ‘targets’ – both internally and externally, what profit are we trying to drive for the business but then who is our target audience and what are they looking for. Once we have all of the information we require to derive insights etc., we can then establish the ‘brand’ and complete differentiation to the rest of the market, along with the messaging that we know will resonate with the target audiences.

“With clear targets and a truly differentiated brand, we can then look to communicate to best effect – we always write a 12 month tactical marketing plan so that the business knows exactly what is happening and when, the cost associated and who is responsible – it makes for easy implementation. The final aspect to our approach is measurement. Monthly reporting on agreed KPIs is crucial and something that is discussed from the outset with all clients.”
Enabling the firm to deliver such a high-standard of service, is the talented, inventive and committed team which forms the backbone of The Individual Agency. When discussing the internal culture, Michelle reveals the significant role the team play in the overall success of the firm.

“The team at The Individual Agency are the fundamental reason we achieve everything that we do. Each and every person is
completely dedicated to delivering a fantastic service, above and beyond what is ever expected from a marketing and design agency. As a team, we are small but perfectly formed (there’s currently 10 of us) – we are all of a senior level and challenge one another constantly to come up with new creative ideas and try new ways of working. Everybody has an opinion and everybody is immersed in the sectors in which we operate…this can be a real mental challenge when the industries are so, so different but it’s a challenge we all relish as it means we are constantly learning too. The respect and trust we have for one another shows in the work we produce, as it is always a collaborative approach to any brief.”

Over the years the team at The Individual Agency have worked on numerous successful projects, many of which have been recognised and awarded. The firm found success recently in Corporate Vision’s 2019 Marketing, PR & Design Awards where they were righteously awarded the title Most Client-Focused Branding Agency 2019 – United Kingdom. Working closely with both companies and brands who are viewed as ‘rising stars’, those with the desire and ability to challenge the market leaders and the norms of their particular sector, with the ambition to drive change quickly and without bureaucracy, as Michelle informs us.
“Our proven approach gets results which is why we win all new business through word of mouth only, relying on those for who we have delivered to recommend us to like-minded businesses.

“All client testimonials say the same – we understand their brand better than they do and treat it as if it were our own, giving ourselves strict targets and raising the profile of the brand both internally and externally.”
Looking ahead to what the future holds, the team at The Individual Agency will continue to deliver an exceptional level of service to their clients which not only meet their requirements but also surpass their expectations. Bringing the inter
view to a close, Michelle signs off by highlighting the main goal she has for the team at The Individual Agency.
“Ultimately, we love what we do, who we get to work with and the brands we get to bring to life, so in 2019 we will continue to do the same!”

Contact: Michelle Edgar-Parsons Company: The Individual Agency

Address: Blayds House, Leeds, West Yorkshire, United Kingdom, LS1 4AD

Telephone: 0113 242 3712 Email: [email protected]

Web Address: www.theindividualagency.com