For more than 15 years The fresh Group has been working tirelessly to build their reputation for providing creative, insight-led event and communications services. Having been awarded not one but two of this year’s Media Innovator Awards we profile the agency to offer an insight into how far it has come since being established in 2004.
Initially created to set themselves apart as a fully joined-up creative agency offering key creative services inhouse, The fresh Group has evolved over the years into a highly-respected full-service events and creative agency, helping clients deliver large scale projects.
Today, the group is able to deliver both external and internal projects across a wide variety of sectors, including automotive, public sector, retail, financial and hospitality. Its creative team work collaboratively and share their expertise to ensure that clients receive a solution that is as unique as their business.
Delivering The fresh Group’s integrated creative solutions is its talented content, creative, technical, film, digital and exhibition teams supported by their highly experienced project team. Together they regularly deliver live events, working closely with clients as well as their internal team members to make sure that every live event is planned and executed to the amazing standards it prides itself on (living by their strapline, Where Amazing Things Happen) to meet the client’s objectives. As well as going over and beyond to put the “experience” in experiential, they also offer.
Other creative and content projects that the group are able to support their clients with are commercials, creative communications strategies including business transformation or employee engagement campaigns, marketing campaigns or brand activations.
One example of the group’s exceptional talent and innovation is its work for the hospitality giant Radisson Hotel Group on the global launch of Radisson Collection hotels last year, which involved creating an international TV advert that spoke to the “Bleisure” market (Business and Leisure traveller). This unique project was executed by the group’s branded content division Alchemy supported by their events and creative team for the global launch event element of the project which saw 7 launch events happen across the globe. They used their exceptional skills and creative flair to craft a campaign that really resonated with their audience and helped to achieve the Radisson Collection’s aims. By the end of the project, the team had created over 350 separate assets, each of which were strategically positioned to a global audience.
This project was created using an approach known as ‘Joined-up-Thinking’, which the Fresh Group created itself. Through this approach the group’s team use in-depth insight to inform the overarching creative strategy right through to the creative delivery of the project.
Over the past 15 years this approach has made The fresh Group the trusted communications and events partner of some of the worlds’ biggest brands delivering projects for clients such as Co-op, Santander, A-plant and VW group.
Looking to the future, the group aims to continue to build on this success and develop its service offering and reach further to growand develop it’s place as a key player in today’s competitive events and marketing space. Patrick Howells, MD and owner of The fresh Group, said, “We are delighted with this award, and what it means. The market has been tough in past years, but despite this, our teams’ creativity and insight driven delivery has allowed fresh to stay ahead of the competition. Investing in the right talent, fostering a creative culture and championing our philosophy of “Joined-up-Thinking” has been the key to our success over the last 15 years.”
Recently as part of this focus, fresh have been working with clients across the technology market, providing them with the same exceptional service and support its clients in other sectors have come to rely on.
This development is just one example of how The fresh Group continue to grow and flourish as the group forges ahead. The company is keen to diversify its services in line with the rising trends of brands delivering bigger and better experiences using innovative technology and fighting for attention, ensuring key messages and brand stories cut through in a crowded online space.
Company: The Fresh Group