7 SaaS Website Design Tips to Convert Visitors into Customers

Website Design

SaaS companies are booming, and competition in the market is fierce. With so many options for customers to choose from, it’s crucial that SaaS websites have a really catchy design which will impress potential clients on first sight! 

If you fail at this, users might start looking elsewhere- but not before they take their business away with them too if left unchecked. To avoid this, check our 7 useful tips on SaaS website design that help convert visitors into customers:


1. Make your website simple and responsive

SaaS websites are usually designed in a simple way because the users don’t want to spend a lot of time on them. If your site looks too complicated, users will leave it immediately. So, make sure that your website is easy to navigate and doesn’t have any unnecessary elements which could distract the visitors from what they came for.

Also, make sure that your site is responsive and works well on all devices. According to research, around 66% of the visitors are using portable devices to access the Internet. It means that if your website is not mobile-friendly, you could lose a lot of potential customers because they won’t be able to see it properly on their phones or tablets. 


2. Use clean navigation buttons

When designing a SaaS website, use clean navigation buttons that are clear and easy to understand for everyone. Don’t use too many different colors or styles in them, otherwise your website will look messy and hard to navigate through. Use only one color scheme for the whole site and make sure that you don’t have any broken links in it as well.

Also, make sure that there are no unnecessary pop-ups or advertisements which would distract users from what they want – to find information about your product.


3. Make sure that you have a great landing page for new visitors

If you want to attract more customers, make sure that your landing page is designed well. It should be clear and easy to understand, so the visitors won’t have any difficulties with finding information they are looking for. You can also use some interesting facts about your product or company to keep the visitors interested in your website.


4. Make it easy for visitors to reach out for help

If someone has questions or problems with using your product or service, they should be able to reach out to you without hassle and get an answer as soon as possible so that they can continue working with your product without getting distracted by technical issues. That’s why it is crucial for SaaS companies to provide live chat support and quick response time in case there are any problems with using their product or service.


5. Use clear call-to-action buttons

Call-to-action (CTA) buttons are one of the most important elements of any website because they help users convert into customers. That’s why it is crucial for SaaS companies to use CTA buttons on their site because they should clearly show what users will get if they click on it. For example, “Get Started” button will encourage users to sign up for a trial version or the “Buy Now” button will encourage them to buy a product/service immediately after visiting the site.

So, make sure that your CTA buttons look attractive and compelling enough to persuade users into taking action. Also, try using different colors for different CTAs – red/orange color usually works best for call-to-action buttons that encourage users into taking action (e.g., signing up for a free trial), while green/blue color usually works best for call-to-action buttons that show what user will get after clicking on it (e.g., buying the product).


6. Use images and videos on the site

Images and videos are very important when it comes to SaaS websites because they help users understand what kind of services you offer better than just text would do. So, make sure that you have plenty of them on your site because they will help users get a better idea of what kind of work you do, how it works, etc.

Videos are especially useful if you want to explain how some complicated features work or show how to use them properly. Also, don’t forget to mention which devices are supported by your software or service – pictures are not enough for some people who might need more detailed information about how their device works with your software/service before making a purchase decision.


7. Add a blog section

Blogs have become an integral part of online marketing strategies because they help you build trust among your potential customers by providing valuable content on your niche. Also, blogs allow you to connect with influencers in your industry, which can be very helpful if you want to increase brand awareness or get more traffic from search engines.