All-Natural Labs Paving the Way in Private Label and Product Formulation

Bellus Labs was established in 2015 by the husband-and-wife team of Michael and Kristina Cimo. In the nine years or so since launch, this company has developed a stellar track record that includes working with some of the USA’s most forward- thinking entrepreneurs and businesses, helping them get their products to the market thanks to its exemplary skincare formulation and private label cosmetics services. Named as the Best Private Label Skincare & Custom Formulation Company 2024 – USA, Bellus Labs is a product formulation company with a difference.

With a particular focus on innovative and natural products, female-owned business Bellus Labs serves as a full-service partner to its clients, providing them with everything they need to get their brand up and running in this competitive marketplace. This translates into the company’s mission, which is to empower modern entrepreneurs by affording them access to its expert insight and resources to effectively scale their business’ growth.

To date, the company has launched more than 1,000 brands, with over 300 custom formulas created in 2023, and being on track to double this in 2024. Its current private label menu sits at more than 50 formulas, with this having gone through a major upgrade in launching a next generation LUXE line of products. These are some of the most innovative products on the private label market.

A disruptor in the fields of skincare formulations and private label cosmetics, the approach taken by Bellus Labs is one of true collaboration, and this is the not-so-secret ingredient to its forging of excellent working relationships. Every client is treated as a partner and their project becomes something that Michael, Kristina, and the team are wholly focused on. By exceeding the traditional vendor-customer relationship at every turn, Bellus Labs remains committed to helping fellow pioneers create the products and the brands of their dreams.

One of the defining factors that makes Bellus Labs the trusted partner of choice is its state-of-the-art lab facilities, with these distributed across three locations in the Morris County area of New Jersey. These labs act as the incarnation of the company’s full-service commitment, as whether a product needs to be made from scratch or is ready to be produced, Bellus Labs can help. From liquids and lotions to pastes, hot fills, and packaging, Bellus Labs ensures that every stage of the laboratory process is carried out to the highest industry standards.

Being private label means that this process begins with Bellus Labs’ extensive choice of natural skin, hair, therapeutics, and even pet products, with dozens of in-house formulas available to choose from to kickstart a client’s private label product line. However, the team at Bellus Labs know that every brand is unique, and this means that their products should be too. With other companies in this space, clients usually get given exactly the same formula for their products as everybody else. Refreshingly, this is not the case with Bellus Labs. Clients are more than welcome to brand one of the company’s more than 50 stock formulas as they are if they wish, but many choose to take advantage of the unique, patented “product boosts”, which allow endless opportunities for a client to customise both the products themselves and the broader experience. A client could see their new brand launched in as little as 45 days, and with the possibility to order as little as 125 units of a product at a time, as well as the choice of an array of subsequent launch services, their every need is handled.

Diving deeper into these accompanying launch services, Bellus Labs can offer the likes of graphic and website design, as well as create posters and brochures, carry out social media marketing and email automation, and liaise with influencers. Its services also include helping with content, be it user generated, photography, or videography. Logistics is another speciality for the company, from drop shipping and storage to wholesale, and it can even help with an Amazon page, from setting up an account to creating product listings.

Shifting gears from private label to Bellus Labs’ second area of speciality, custom product formulation services, these see the company’s experts craft entirely unique and always fully natural skin, hair, and personal care products. This service makes it easy and affordable for beauty businesses to find their footing, and with the company’s industry experts boasting more than a century’s worth of experience in this field between them, they can leverage this knowledge and strong partnering abilities to craft the perfect formula for a client’s needs.

Proud to serve as the one-stop-shop solution for its clients in this area as well, Bellus Labs offers a number of additional testing services to guarantee that any and all safety and marketing requirements are met, ranging from dermatology, microbial, and stability testing through to user group studies to see if a product caters effectively to its target audience. Moreover, just as with their private label services, the team here offer a lightning-fast turnaround on these items, as well as providing clients with a dedicated project manager.

Whether concerning private label or custom formulations, the work carried out by this team sees brands brought to life in the most organic way possible, prioritising the likes of authenticity, quality, and affordability. From here, the strong relationships and strategic partnerships had with the likes of large retailers, as well as industry low minimums, underpin the unique 360-degree perspective embodied by Bellus Labs. This is not to mention the constant support, advice, and opportunities afforded to businesses of all shapes and sizes.

For Michael and Kristina, the ongoing success of Bellus Labs, including triple-digit year-on-year growth, can be attributed to their team. Ensuring uniform excellence across this operation is a process that begins with hiring individuals who have strong core values that align with the company’s mission. Nurturing their growth is then the business’ top priority. With staff members seen as part of one big family, team building activities and special appreciation bonuses are just some of the incentives Bellus Labs is proud to provide.

A great team allow for equally great things to happen, and this is reflected in the more than 200 five-star testimonials that Bellus Labs has received from happy clients. One particular noteworthy project that led to feedback of this nature was Noinsol, an after-sun lotion. This item was unique in the sense that the client had a completed formula and the packaging ready to go, but after running an initial sample, the team here advised the client on some changes to the formula, and they agreed. The project eventually wound up far exceeding expectations.

The subsequent testimonial is as follows: “I chose to work with Bellus Labs to manufacture my formula and I am beyond happy with the results, [including with] the design, packaging, texture, scent, and professional presentation. I chose to work with them because they are one of the top manufacturers in the country and have a solid reputation. The staff at Bellus Labs were easy to work with, friendly, and responsive. I would definitely recommend working with them! I will be in the future.”

This is just one example of a life changed thanks to Bellus Labs’ exemplary natural skincare formulation and private label services, the vast majority of which can be unlocked with just the cost of an average weekend trip. Across its comprehensive service portfolio, Bellus Labs provides much more than just an amazing end product for US customers, it also offers a seamless and collaborative experience that sees dreams realised and exciting brands brought to life, whatever stage of the process a client is currently at.

There is no such thing as the perfect time to make that leap and start a beauty, cosmetics, or pet brand, but with Bellus Labs, there is such thing as the perfect partner.

For business enquiries contact Kristina Cimo from Bellus Lab at https://www.sbellus.com/