It’s no secret that the music industry is in a state of flux. With the advent of digital streaming, it has become easier than ever for musicians to get their music heard by a wider audience. While this may be good news for artists, it can also be challenging to break through the noise and reach new listeners. Here are six tips to help you reach new listeners and grow your fan base in 2022.
Promote Your Music
One of the first methods that you can use to reach new listeners in 2022 is by promoting your music. The good news is that there are many services out there that solely exist on helping new artists reach new audiences.
Many of these services work with Instagram, Apple Music, Spotify, and YouTube, meaning that you can reach many people. More than this, they promise organic promotion, and many use affiliates that will promote your music on the various platforms, whether it be by sharing your playlists, your individual songs, and more. If you are thinking about using a music promotion service, then you need to ensure that you have a few songs already made as well as a music video or two.
Use Social Media
The next way that you can reach new listeners as an artist in 2022 is by taking advantage of the many social media platforms that are now available. In case you aren’t aware, there are millions of social media users around the world, more specifically 4.62 billion.
What does this mean for you as an artist? This means that by not using social media, you are losing out on gaining listeners. Some of the most popular social media platforms at the moment include Instagram, Reddit, TikTok, Facebook, and Twitter. The thing that you should do before using a social media platform is to ensure that your audience is using the platform otherwise you will be wasting your efforts.
Focus on Promoting Playlists
The next thing that you are going to want to do to gain more listeners as an artist is to focus on promoting playlists as opposed to individual songs. While you might have seen very famous artists releasing an individual song and gaining lots of attention and praise as a new artist, you are going to want to focus on playlists.
The primary reason for this is because the more music you are producing, the more music will get out there and the more people might hear it. In addition to this, you want people to get to know you, and the only way you can do this is through your music. You also want to give people something to binge on, if they do like what you are producing.
Emails and Blogging
Another effective way of gaining new listeners as an artist is by taking advantage of the many blogging services that exist in today’s day and age, as well as using email marketing. When you think of email marketing, you might think that it is not the most effective approach. However, statistics show that email marketing is still the most effective form of marketing there is.
In terms of blogging, there are hundreds of music blogging websites that are constantly looking for upcoming artists. Being featured on one of these blogs is a great way to gain more exposure and reach new audiences.
What you will have to keep in mind when gaining new listeners is that not everything you do needs to directly relate to the efforts of gaining new listeners. For example, creating goals is one of the most effective ways of gaining new listeners. Even though you aren’t doing anything to gain new listeners.
This means that you’ll need to sit down and consider what are your primary goals and what is the period that you wish to achieve these goals. For example, if you are using YouTube, maybe one goal could be a certain amount of video views. By creating this goal, you’ll be able to create a plan to reach this goal, and in turn, gain new listeners.