Best Landing Page Builders with Analytics & Reporting Features

Designing a landing page is only the first step, tracking how it performs is what drives real results. Yet many marketers still rely solely on third-party tools like Google Analytics or Facebook Pixel to monitor performance, often missing the insights that actually matter: which elements users interact with, where they drop off, and what truly converts.

Modern landing page builders have evolved. In 2025, the best platforms don’t just help you build, they help you measure, test, and optimize. This article highlights the top landing page builders with built-in analytics, helping you choose a tool that provides real-time insights, testing capabilities, and actionable data, no extra tools required.

Why Analytics & Reporting Matter for Landing Page Success

A beautiful landing page without data is just a guess. Today’s most successful marketers don’t stop at design, they use performance data to refine messaging, improve targeting, and increase conversions.

Built-in analytics help you:

• Identify drop-off points and friction in the user journey
• A/B test elements like CTAs, headlines, and layouts
• Understand user behavior through form analytics and engagement tracking
• Boost ROI by knowing exactly what works (and what doesn’t) in your campaigns

What to Look For in a Landing Page Builder with Analytics

Here are the essential analytics and tracking features to look for:

• Real-time performance tracking (views, clicks, conversion rates)
• Conversion rate monitoring across multiple campaigns
• Form analytics (completion rate, field drop-off)
• Built-in A/B testing and performance summaries
• AI-generated insights or suggestions
• Heatmaps and scroll-depth stats
• Native integrations with GA4, Facebook Pixel, HubSpot, etc.

Top Landing Page Builders with Advanced Analytics & Reporting

1. involve.me

Best for: Marketers who want conversion insights, form analytics, and funnel performance reports in one place

involve.me provides AI-powered analytics that go beyond surface metrics. You can track how users move through multi-step funnels, view form completion rates, and even monitor drop-off points on an interactive level. Whether you’re running a quiz funnel, pricing calculator, or gated download page, you get real-time insights on how each component is performing.

Key analytics features:

• AI-generated conversion reports & user behavior insights
• Track interactions, inputs, and time spent on each step
• Built-in A/B testing and success rate summaries
• Integrates with GA, Facebook Pixel, HubSpot, and more

Ideal for interactive lead funnels, quizzes, and form-based journeys where granular tracking is key.

2. Instapage

Best for: Performance marketers running high-volume ad campaigns

Instapage is known for its AdMap feature, which visually connects your ads to the corresponding landing pages and tracks performance across campaigns. Its heatmaps and scroll tracking help you identify exactly where users engage, or where they bounce.

Key analytics features:

• Visual heatmaps (clicks, scrolls, mouse movement)
• Ad-to-page performance mapping
• Collaborative A/B testing tools
• Integration with Google Ads, Facebook Ads, and CRM tools

Great for teams heavily invested in paid traffic and landing page optimization.

3. Unbounce

Best for: CRO experts looking for Smart Traffic and AI-driven testing

Unbounce uses its Smart Traffic feature to automatically route visitors to the highest-converting version of your page. You also get robust A/B testing dashboards and analytics that help identify trends across devices, geos, and user segments.

Key analytics features:

• Smart Traffic auto-optimization
• Real-time testing dashboards
• Deep integration with marketing analytics tools
• Conversion data split by variant, device, and more

Perfect for fast-moving CRO teams and performance marketers.

HubSpot Landing Pages

Best for: Marketing teams using HubSpot CRM

If you already use HubSpot, its landing page builder is a no-brainer. Analytics tie directly into CRM data, giving you visibility into each contact’s journey, from landing page visit to lifecycle stage.

Key analytics features:

• Page performance reports linked to contact profiles
• Channel-based attribution
• A/B testing and personalized content analytics
• Chat and form engagement stats

Great for B2B marketing teams focused on nurturing leads through the funnel.

5. Landingi

Best for: Small teams wanting integrated tracking without external tools

Landingi offers a simple yet effective analytics dashboard, showing views, conversions, and click-throughs at a glance. You can track UTM campaigns, trigger webhooks, and send event data to third-party platforms if needed.

Key analytics features:

• Visual event tracking
• UTM and source attribution
• Basic split testing tools
• Webhook integrations

Solid choice for smaller marketing teams or startups running gated content campaigns.

6. Leadpages

Best for: Beginners looking for simple performance tracking

While not as advanced as others, Leadpages includes a built-in dashboard that shows page views, form submissions, and conversion rates. Great for solopreneurs or small teams who want to launch quickly and improve over time.

Key analytics features:

• Conversion stats for opt-in forms and popups
• A/B testing for basic variation testing
• Email and payment tracking for Stripe-integrated pages

Best for creators and small businesses getting started with lead gen.

7. Webflow

Best for: Designers and developers integrating analytics manually

Webflow doesn’t offer native analytics, but it’s highly flexible for adding custom tracking code. You can integrate with GA4, Hotjar, or use Google Tag Manager to manage events and scripts.

Key analytics features:

• Full control via manual code insertion
• Use with any third-party analytics platform
• Ideal for fully custom dashboards

Not ideal for teams that need out-of-the-box insights or no-code dashboards.

Final Thoughts

A well-designed landing page is only part of the equation, without visibility into how it performs, you’re essentially flying blind. To truly optimize for conversions, you need data that tells you what’s working and what’s not.

That’s why choosing a landing page builder with built-in analytics, real-time testing, and behavioral insights is more important than ever. If you’re looking for AI-driven analytics and detailed funnel performance, involve.me is a top pick. For teams focused on paid campaign optimization, Instapage offers robust tracking and heatmaps. If you’re deeply integrated with a CRM, HubSpot provides powerful contact-level insights. And for those needing flexibility across marketing stacks, Unbounce and Landingi are excellent choices. In 2025, the marketers who win are the ones who learn from every click, so choose a platform that helps you build better by measuring smarter.