Best Social Media Marketing & Training Company 2021 – California

Office with Chairs and Computers and the Smarty Social Logo on the wall

Smarty Social Media is a social-first healthcare marketing agency that prides itself on finding solutions that drive growth and disruption for clients- inspired by innovations in the health and wellness space that can improve and even save lives.

Smarty Social Media’s founder and CEO Jami Eidsvold, was among social’s early adopters who saw the potential and excitement in using social channels to build brands. Her passion for social media led her away from traditional PR to explore what she saw as the future — influencer and social media marketing. Thus, Smarty Social was born in 2013, and eight years later, this one-woman shop has evolved into a highly creative, results-oriented team of 25 full-time employees plus a network of trusted specialists.

The vast majority of SSM’s business is referral-based, which honours the company. Its focus is always on delivering the highest quality work and delivering it with exceptional commitment and client service. Additionally, SSM uses its social channels to promote its work and has entered and won numerous industry awards to validate its experience.

Founder Jami Eidsvold is also a highly sought-after speaker and educator, regularly speaking at reputable industry conferences and events, opening the door to many new opportunities in its space.

SSM is a full-service social media marketing agency and with core services including social media branding and strategy, social advertising campaigns, influencer marketing, content creation and community management, along with its proprietary Smarty Social Academy training program. The company’s clients range from well-established healthcare companies to medical device start-ups looking to disrupt their space. SSM’s team has a long history and expertise in managing social media marketing within these highly regulated industries.

The main driver of SSM’s success has come from the growth of DTC marketing among the pharmaceutical and medical device industries. As a result, the company researched how regulated clients could operate in the social sphere while remaining compliant and mitigating risk. SSM has since thrived by working hard with clients and their legal and regulatory departments to build trust and collaboration that allows progressive social programming despite heavily regulated environments.

Today, one of the company’s core capabilities is successfully implementing social programming for companies in regulated spaces. In addition, SSM has become a trusted partner in exploring and advocating for innovative campaigns and is known for creating smart social solutions for its clients.

While the company has a ‘traditional’ list of marketing services, SSM has developed a proprietary approach allowing the ability to custom tailor each recommendation based on each clients’ unique business challenge and needs. Moreover, with Covid-19 impacting all areas of life and business, SSM was deeply engaged with all its clients in working through pivot plans to help navigate the complex combination of pandemic implications and social unrest that made for a sensitive marketing climate.

The company worked tirelessly to help clients find solutions, adjust tone and approach to content as well as identify and capitalize on areas of opportunity. SSM then shared this knowledge via its social networks and offered free social strategy sessions with its CEO and top executives to businesses of all sizes — no strings attached.

Recently, SSM has expanded and adjusted its Smarty Social Academy program – a customized social training program for small businesses, franchises, executives, and healthcare providers. The company found that the last year’s challenges exacerbated the need for companies of all sizes to have effective and strategic social media knowledge and know-how.

SSM is constantly improving and expanding its Social Academy program by continually adding to its roster of customized social media training programs and is now offering social strategy development, online training programs, and live training events.

Other services included are 1:1 coaching sessions, workshops, and content development packages to kick start social media marketing for businesses that the cumbersome big agency model underserves.

The Social Academy was born from reacting to its clients’ requests for education and training, which SSM then developed into a specific offering that it now markets independently and a service to more traditional clients.

Its training programs range from LinkedIn executive training sessions to coach leaders on building their brand on social, to multi-day social boot camps to help doctors market their practice and the procedures or products they use from our clients. There is a very specific need in the medical space with doctors and practices — and an area where SSM has vast expertise within.

For business enquiries, contact Steph Goddard from Smarty Social Media via email – [email protected] or on their website – www.smartysocialmedia.com

Jami Eidsvold from Smarty Social Media
Jami Eidsvold