With today’s business atmosphere becoming more and more competitive by the day, one thing is for a fact. Businesses that manage to go the extra mile to make a customer feel appreciated and extra special tend to come out on top. This is not to mention that acquiring new customers is actually much more expensive than retaining the existing ones.
And as much as you might not be able to wow every customer every time, focusing on providing the best experience to your high-value clients can go a long way in attracting their loyalty. Some of them could even become ambassadors for your brand in various capacities.
Without further ado, here are five simple ways to wow your high-value clients and probably keep them for years to come.
1. Exceed Their Expectations
More often than not, high-value clients will have high expectations from you and your business. If they order some products, you will want to ensure a seamless delivery process so they get their goods on time and in the best condition. If they paid for certain services, they’ll expect nothing short of superb quality and timely completion.
But such a customer is more likely to stick around if you go above and beyond in delivering your promises, better than they expected in terms of time and service quality. Nonetheless, always be honest and upfront with them. Be clear about what you can and cannot do.
2. Send a Gift When You Start Working Together
Corporate gifts are among the best ways to wow high-value clients and let them know how much you appreciate them as a client and as a person. A small, thoughtful gift such as a bouquet of flowers for business can go a long way in making your clients feel valued.
If you have the budget, you can also consider giving a more lavish gift, such as tickets to a show or a weekend getaway. Whatever you choose, be sure to put some thought into it and make it something your clients will appreciate.
3. Offer Them Exclusive Deals and Perks
Want another way to make them feel they are getting value for money? Especially on special seasons like Black Friday and Cyber Monday, go ahead and show your high-value clients just how special they are by offering exclusive deals and perks that they can’t get anywhere else. There’s a big chance you’ll keep them for many years to come.
4. Stay In Touch – Even When They’re Not Using Your Services
In today’s exceedingly social world, it’s essential to keep your high-value clients updated on what’s going on with your business. Keep them engaged through social media, email newsletters, and even courtesy calls every once in a while.
This gives you a chance to let them know you appreciate their business, even when they’re not using your services at the moment. On the same note, it’s good to make sure you are always available when they need you, and that you are quick to respond to their inquiries.
5. Build a Personal Relationship with Them
Last but not least, it pays to get to know your top-tier clients on a personal level and show them that you care about them as a person, not just as a client. According to digital growth strategy specialist Matt Bertram, relationship building is instrumental in fostering brand loyalty and increasing customer retention. Establishing healthy customer relationships can help boost sales, referrals, and brand image, all of which are instrumental to the growth of any business.
As a business owner, you know that your high-value clients are the key to your success. By appreciating them often, keeping in touch, providing unique deals, and building personal relationships with them, you can wow them enough to retain them for many years to come.