5 Simple Ways to Wow Your High-Value Clients (and Keep Them for Years to Come)

With today’s business atmosphere becoming more and more competitive by the day, one thing is for a fact. Businesses that manage to go the extra mile to make a customer feel appreciated and extra special tend to come out on top. This is not to mention that acquiring new customers is actually much more expensive than retaining the existing ones.

And as much as you might not be able to wow every customer every time, focusing on providing the best experience to your high-value clients can go a long way in attracting their loyalty. Some of them could even become ambassadors for your brand in various capacities.

Without further ado, here are five simple ways to wow your high-value clients and probably keep them for years to come.

1. Exceed Their Expectations

More often than not, high-value clients will have high expectations from you and your business. If they order some products, you will want to ensure a seamless delivery process so they get their goods on time and in the best condition. If they paid for certain services, they’ll expect nothing short of superb quality and timely completion.

But such a customer is more likely to stick around if you go above and beyond in delivering your promises, better than they expected in terms of time and service quality. Nonetheless, always be honest and upfront with them. Be clear about what you can and cannot do.

2. Send a Gift When You Start Working Together

Corporate gifts are among the best ways to wow high-value clients and let them know how much you appreciate them as a client and as a person. A small, thoughtful gift such as a bouquet of flowers for business can go a long way in making your clients feel valued.

If you have the budget, you can also consider giving a more lavish gift, such as tickets to a show or a weekend getaway. Whatever you choose, be sure to put some thought into it and make it something your clients will appreciate.

3. Offer Them Exclusive Deals and Perks

Want another way to make them feel they are getting value for money? Especially on special seasons like Black Friday and Cyber Monday, go ahead and show your high-value clients just how special they are by offering exclusive deals and perks that they can’t get anywhere else. There’s a big chance you’ll keep them for many years to come.

4. Stay In Touch – Even When They’re Not Using Your Services

In today’s exceedingly social world, it’s essential to keep your high-value clients updated on what’s going on with your business. Keep them engaged through social media, email newsletters, and even courtesy calls every once in a while.

This gives you a chance to let them know you appreciate their business, even when they’re not using your services at the moment. On the same note, it’s good to make sure you are always available when they need you, and that you are quick to respond to their inquiries.

5. Build a Personal Relationship with Them

Last but not least, it pays to get to know your top-tier clients on a personal level and show them that you care about them as a person, not just as a client. According to digital growth strategy specialist Matt Bertram, relationship building is instrumental in fostering brand loyalty and increasing customer retention. Establishing healthy customer relationships can help boost sales, referrals, and brand image, all of which are instrumental to the growth of any business.

As a business owner, you know that your high-value clients are the key to your success. By appreciating them often, keeping in touch, providing unique deals, and building personal relationships with them, you can wow them enough to retain them for many years to come.

How to Build a Global Marketing Strategy

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Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether that’s being made possible by hosts or sharing happiness.

In the age of the internet and social media, however, having a global marketing strategy is no longer only in the realm of the biggest companies. Almost any business can employ similar tactics and grow its global customer base. For example, by making localised social media pages or websites.

Here, we’ll investigate some of the most successful global marketing strategies, why it’s so important, and how businesses can develop their own.

 

What is a global marketing strategy?

Those who have studied an international business management degree will know that, in short, it’s a marketing strategy that encompasses several countries. The aim of this is to plan and coordinate marketing efforts so that they can be adapted to different markets and audiences, whilst remaining consistent with the overall brand.

For some brands, their product will have a universal appeal that transcends borders or language barriers. But for all, it’s vital to get to know the local culture and population and use that to inform a marketing strategy.

 

What are the common methods of a global marketing strategy?

On one side of the spectrum, there is standardisation, which means the same approach to marketing will be taken regardless of country. On the other end is localisation, where communications are adjusted depending on the area and audience.

This can also include using either a centralised or de-centralised team. Having a centralised team means that all marketing efforts are standardised across the world. Decentralised, on the other hand, involves employing separate marketing teams for different areas. These will often be made up of people who are local to the area, the idea being that they will be better placed to make marketing decisions.

Whether a business chooses between standardised, localised, or some combination of the two can be dependent on its brand, what markets they want to reach, and its overall goals.

 

What are the benefits of having a global marketing strategy?

While there are some challenges that will need to be addressed, such as language barriers and local laws, there are many benefits to a global marketing strategy.

First and foremost, it gives businesses a chance to grow and gain new customers. Looking at how a business can expand globally also helps to home in on the values that are core to the brand and concretise its identity. It can also build the reputation of a business in different countries, establishing trust with customers across borders.

Here are some of the companies that have aced their global marketing strategies.

 

Airbnb

Founded in 2008 in California, Airbnb has grown into the third most visited booking platform in the world. Globally, Airbnb currently has around 5.6 million active listings and 4 million hosts.

For their global marketing strategy, Airbnb uses a combination of localised and standardised approaches. The overall message remains the same, “made possible by hosts”, a campaign launched in 2021. But by putting the focus on the hosts, Airbnb is also able to feel local.

As part of its campaign, Airbnb captured photos and videos from some of its properties to create a sense of a more localised holiday experience. Getting locals involved as much as possible is a great way to create content that is far more appealing and relatable to other locals.

 

McDonald’s

The iconic golden arches of McDonald’s are well-known across the world. In fact, McDonald’s currently operates over 40,000 restaurants in over 100 countries. While the brand’s visual identity remains the same, McDonald’s also adopts localised tactics to appeal to different tastes.

It mainly does this through region-specific dishes that offer takes on local favourites. For example, in Hong Kong, you’d be able to order the Ebi Burger or the McArabia in Saudi Arabia. Even Ronald McDonald has a different name in Japan because it is difficult to pronounce in Japanese (he’s known as Donald McDonald instead). This approach means McDonald’s can have worldwide appeal but also offer menu items tailored to the local market.

 

Red bull

Much like Coca-Cola, Red Bull relies on a single stand-out design that helps build recognisability across borders. Where Red Bull’s global strategy really excels worldwide is through sponsorship of local extreme sporting events. From soap box racing to BMX championships, these sponsorships solidify Red Bull as a high-octane, high-energy brand.

The genius of this is that Red Bull’s overall brand message is tied to the excitement and thrills of extreme sports, which won’t ever be lost in translation.

 

Innocent

Innocent currently operates in 15 countries across Europe, but this company is a good example of how to retain a consistent approach to marketing and branding. The way Innocent does this is through its tone of voice, which is consistently humorous and quirky.

This allows Innocent to be captivating and entertaining across social media, which builds awareness and its reputation overseas as a light-hearted, fun-loving brand.

 

Spotify

To build its global marketing strategy, Spotify has taken advantage of the very nature of its product, which allows for an extremely localised marketing strategy.

Thanks to the huge amounts of data Spotify collects about what its users are listening to, it is able to be customised not just by country or region but by individual users. Each user is served with their own personalised ‘daily mix’, which helps introduce users to new artists and for artists to reach audiences outside of their country much more easily.

Data is also what drives Spotify’s yearly event Spotify Wrapped, which started in 2015 and went completely viral, gaining over 1 million shares. In 2020, that figure had risen to 60 million.

Spotify Wrapped uses all the data from the year to reveal each user’s favourite tunes and podcasts. Through games, sharable statistics, and a lot of tongue-in-cheek humour, the success of Spotify Wrapped has made it a best-in-class example of how to do a global brand strategy.

There are many benefits to building a global brand strategy. And although most businesses don’t have the reach or awareness of the likes of Spotify or Red Bull, they can still use similar tactics. Dependent on the brand, its products and its overall goal, a global marketing strategy is extremely useful and even necessary to widen its audience and find success across borders.

How to Make an Impact With Your Business’ Print Marketing

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It’s no secret that print is a successful marketing strategy. So much so, according to research from WARC, 70% of consumers feel valued when receiving direct mail. This works towards your goal of creating a positive association between your customers and brand.

Here, we’ll explore some of the ways your business can create print marketing that stands out from the crowd.

 

Incorporate print and digital marketing strategies

We’re living in the technological age. Digital marketing, therefore, is always going to be an important element of your business strategies. But this doesn’t render print marketing invaluable! In fact, incorporating both marketing strategies is effective and impressive.

Print and digital may seem as though they’re from different worlds, but you can enrich the customer experience by combining both. So much so, one study found that 84% of direct mail respondents interacted with online brands after scanning QR codes on print marketing.

The sky is the limit. To make the most of a combined marketing approach, include any social media handles your business might have. And if you don’t have any social media platforms, all the way from Instagram and TikTok, go and make the time to create them! 

 

Target your audience with industry data

Print marketing is integral to businesses. While this approach has proven to be successful, it can be difficult to make your print stand out from the competition. This is where data comes into the picture, including consumer profiles and address databases.

Data maximises the potential of print marketing. It helps you to understand your audience and their consumer habits. In turn, you will be able to tailor your marketing material to suit their needs, comprehending how they will most likely engage with each piece of print.

Every successful marketing campaign starts with data. To make the most out your direct mail, ensure your data is processed and stored professionally. This will make sure that the outcomes and decisions made have the biggest difference to your campaign.

 

Design with colour psychology in mind

It doesn’t matter how much time and consideration you put into targeting the right people, your print marketing material should still look appealing. One of the most important things to keep in mind is colour. Not only does the colour that you choose represent your branding, but it can also be used to influence feelings within the consumer.

Colour psychology proposes that colours have meanings. Red, for example, encourages the consumer to act and induces feelings of passion. This has proven to be a successful colour strategy for gaming companies like Nintendo. On the other hand, black has been used to promote elegant and sophisticated brands, including Ralph Lauren. So try it for yourself!

 

Quality over quantity

There’s no doubt that quality is more important than quantity. In order to churn out countless print marketing materials, your company will be burning through valuable time and resources. And this approach is unlikely to make a lasting impact on your customers.

People don’t want their homes and offices flooding with leaflets. Instead, focus your energy on creating print marketing materials that make a difference. This quality comes from the paper they’re holding in their hands and the design approaches they see. Your target audience are more likely to pick up a gold coin among coppers, after all.

 

Use sustainable materials

Sustainability has taken centre stage. In fact, according to research by Deloitte in 2022, 40% of consumers choose brands based on their environmental values and practices. So if your company is searching for ways to make print marketing stand out from the crowd, ensuring the materials used are sustainable should take precedence.

You can first prioritise using materials that come from previously recycled ones. Then you can ensure that the material can be further recycled. Providing future use for print marketing ads helps your business to make an impact on consumers.

Print marketing is here to stay. The question is how to maximise the benefits from this approach, whether combining print and digital or redesigning leaflets to capture your audiences’ attention. The end goal will always be the same: to make the biggest impact.

The Side Hustle Phenomenon: Why Employees are Taking Extra Work – and How You Should Respond as a Business

The economic landscape in Australia is relatively strong, especially in comparison to the performance of other commonwealth countries – namely the UK. Australia’s growth rate is as high as 4.2% according to recent statistical information. However, despite this robust growth, there are shifting attitudes amongst Australia’s working population.

More people than ever before are taking on ‘side hustles’ to complement their full-time salaried work with existing organisations. As the number of people taking side hustles seems set to rise even further, what could explain this phenomenon? What might the impact be on existing businesses? And what should employers do in response to this shift in employee habits?

The Side Hustle

A side hustle is simply a second job or source of income, taken on by workers to subsidise their income from their main role. They often take the form of freelance work, whether through using professional skills or monetising hobbies.

While the side hustle as a concept is essentially nothing new, it has gained traction amongst workers in recent years thanks to the fast pace of technological advancement. Accessibility to sources of work and sales platforms alike has improved dramatically, enabling people to seek additional income sources with much less difficulty.

Shifting Attitudes

But the forward march of technology – and its consequent impact on accessibility – does not justify the marked increase in uptake of additional work and income sources alone. Rather, there are other factors at play that have influenced employee habits with regard to their work.

Firstly, the coronavirus pandemic saw stringent lockdown restrictions across the world, a major event which changed many workers’ attitudes to their work – specifically with regard to returning. Many re-evaluated their relationship to their job, with some beginning to make moves towards their preferred career.

This is recently manifested in the form of the Great Resignation. This is a phenomenon that first occurred in the US, before crossing the Atlantic to the UK in late 2021 and now hitting Australia. Australia’s recent labour force statistics have revealed a national turnover rate of 9.5%, indicating that more people are leaving work than ever before.

The reasons are manifold, but common threads include shifts in attitude regarding workplace stress and pay. For some, then, the side hustle is a route to recompense and also a route out of an undesirable career path.

Common Side Hustles

Side hustles can take many shapes and forms, from casual work with a second organisation to fully-fledged home businesses and beyond. Some seek to grow their income as part-time forex traders, using retail trading apps to build a portfolio on their own terms. Others seek to monetise their hobbies, through creating online stores for selling home-crafted items. There are others that have successfully built a freelance portfolio, enabling regular consultant work in their industry of choice.

How Employers Should Respond

The rise of the side hustle has been a cause for concern for some employers, especially with increased disquiet amongst the working population and the rise in national turnover. But employers should not be concerned; indeed, the side hustle could be a good thing for business.

A side hustle can be an enriching thing, as well as an incentive for people to learn more in the form of direct and transferable skills. These upskilled employees can be more of an asset to your business as a whole.

If you are concerned that employees will be distracted by their side hustle endeavours, there is little you can do legally. An employee is entitled to do as they please in their free time. However, you could address the reasons for the increased uptake of additional work amongst your staff. A pay rise, or new perks and benefits, could enable staff members to relax into their role without worrying about sourcing additional income.

How Italian Dual Citizenship Can Lead To Business Success

Italian dual citizenship is a ticket to a better life in an incredible country that offers the best of everything. You can experience an easy-going lifestyle amid lovely locales, pleasant weather, and warm people. The Italian passport is one of the most powerful and lets you travel hassle-free to hundreds of countries. But you can also unlock immense business benefits by moving to Italy as a citizen. The best part is that you can get in touch with these Italian Dual Citizenship experts to claim citizenship according to your eligibility and embark on your entrepreneurial venture. Let us explain how the journey can lead to business success down the road.

Multiple routes to get in

Before digging deep into the opportunities that Italian dual citizenship opens up, you must know how to obtain it in the first place. The good thing is that you can get in through multiple routes, so there are chances that obtaining a second passport will not be a hassle for you. For example, the descent route lets you capitalize on your ancestral connections, while the marriage route helps you come through a marital relationship. Anyone residing in Italy for a decade can make it through naturalization even without a connection in the country. You can start from scratch with an Italian investor visa because it eventually qualifies you for citizenship by naturalization. Once you get in, you can explore the business benefits.

Opportunity to expand overseas

Landing in Italy as a citizen opens a new life, where you can live and work here, access education and healthcare benefits, buy a property, and set up a home and business. The local markets are huge, so business opportunities abound in almost every domain. But the most alluring part is that you can effortlessly expand abroad with visa-free travel to the EU. It is perhaps the most valuable perk of Italian dual citizenship for people with an entrepreneurial streak. You can go global in the real sense by expanding in the most lucrative markets of the Schengen region.

Business legacy for generations

Another great thing about Italian dual citizenship from a business perspective is that it empowers you to create a legacy for generations. As you obtain a second passport, your dependents automatically get the right. It means you can bring your loved ones along and make them a part of the fresh start. Most importantly, the citizenship rights pass on to your grandchildren and the next generations. The business you set up in Italy becomes an asset to bequeath to them, so they reap the rewards of the hard work you invest in your enterprise today.

Moving to Italy is the best decision for entrepreneurs because it opens endless possibilities for growth. You can set up a global venture and pass it on to the next generations. You only need to get the right start by choosing an apt route. The best way to do it is by collaborating with experts who know Italian immigration laws from start to end.

Author bio

The author works as an SEO marketer with Outreach Monks. Besides marketing expertise, he has a flair for writing. He is favourite areas include travel, lifestyle, business, law, and technology.

6 Tips for a Fair, Productive, and Inclusive Workplace

Everyone deserves the same opportunities in their place of business, irrespective of their background, religious beliefs, gender, or race. While most employers likely want to provide equal opportunities and promote diversity and inclusivity, it doesn’t come naturally to every corporation.

Becoming a fair, productive, and inclusive workplace doesn’t happen immediately, but it can happen with hard work and perseverance. You might reap the rewards associated with fairness and inclusivity by doing some of the following things.

Educate Business Leaders

Employment lawyers like Stewart Lee Karlin Law Group, PC, see many people who have experienced workplace discrimination. Education and ongoing training could have prevented many of these issues from arising in the first place.

Training can start with the basics, such as what inclusivity is, why it’s important, and how to foster it in the average workplace. It can then progress to real-life changes that benefit the business and its team, such as ensuring everyone’s voices are heard and identifying underrepresented groups to provide them with the support they need.

Listen to Your Employees

You know how to ensure your business operations are performed to a high standard each day, but that’s not to say your employees don’t know how to take your business to a whole new level. Unless you provide opportunities for their voices to be heard, you might never know about the many different growth opportunities that might exist.

Promoting fairness, productivity, and inclusivity in a workplace can sometimes be as straightforward as having an open-door policy. If your employees are encouraged to voice their opinions and concerns, they might feel more cared for and valued in their roles, and you might benefit from streamlined operations, increased productivity, and a higher staff retention rate as a result.

Use Inclusive Language

Any company can say they pride themselves on being inclusive, but that doesn’t mean their actions always reflect that statement. Inclusive language is an excellent stepping stone to making significant changes.

For example, you might make a point of learning people’s preferred pronouns and using non-gender-specific terms like spouse or partner instead of boyfriend or girlfriend when referring to family. You might even consider adding pronouns to email signatures to show employees and clients that you’re committed to inclusivity. When these changes start from the top, they can lay a strong foundation for employees to follow suit.

Celebrate More Holidays

Christian holidays are heavily celebrated in the United States, such as Christmas, Easter, Good Friday, and even Valentine’s Day, named after an early Christian martyr. While there’s nothing wrong with observing these special days, you might like to get into the spirit of fairness and inclusivity by acknowledging holidays celebrated and followed by people of different faiths and cultures.

For example, Diwali and Holi are significant holidays for Indian Americans and people of Indian descent, while Jewish people often celebrate Rosh Hashanah, Yom Kippur, and Hanukkah. Even a simple email acknowledging the occasion and educating your team about them might be more appreciated than you realize.

Ensure ADA Compliance

While most new buildings are ADA-compliant, older structures built in the decades past often aren’t. Some buildings can have narrow hallways, steps that prevent access to some areas, and significant obstacles in kitchens and bathrooms.

Ensuring ADA compliance can be pivotal for creating an inclusive environment and ensuring you don’t avoid hiring people based on their inability to work productively in a non-compliant workplace. If you’re unsure whether your workplace is compliant, you can request an assessment. You might also like to consider navigating your building in a wheelchair to see which obstacles you’d encounter in someone else’s position.

Install Multilingual Signage

English is the most commonly spoken language, and the Latin alphabet is the world’s most widely used writing system. However, as commonplace as they are, they are not everyone’s first language and writing system.

While you might use English in your everyday working environment, consider installing signage with some of the other most common writing systems to make employees of all cultures and backgrounds feel welcome. Chinese characters, the Arabic alphabet, and Devanagari are excellent options to consider. Alternatively, rely on your newly implemented open-door policy to receive feedback on the languages people prefer to see more of in their workplace.

As challenging as it might be to admit that your workplace might not be as inclusive as you want it to be, you’ve got ample opportunities for change. Some of these change opportunities above are just a few of the many you might like to consider to ensure your employees see you as the fair and inclusive business owner or manager you know you can be.

The Best Ways to Ensure Your Business is Prepared for Anything

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Even planning is both exciting and challenging. To help you plan any corporate event, remember to think SMART – that means using specific, measurable, achievable, relevant, and time-bound goals you want to achieve. But what else do you need to know before throwing an event?

Here are some of the most important things to consider when you’re planning a corporate event, whether you’re preparing to host for under ten or over one hundred attendees. We all want our events to succeed, so make sure you’re prepared for anything coming your way.

 

Don’t underestimate the importance of budgeting

There’s no doubt that establishing a budget plan is one of the most important elements of event management. You can start by making a list of all expected expenses, including everything from licensing to space rental costs. The crucial step is sticking to these figures.

To help you budget for your event, you can think about the difference between fixed and variable expenses. Variable costs change depending on how many people to plan you invite, while fixed costs are the same no matter what. This might also affect any revenue you can make, such as concession fees.

Budgeting is an ongoing process. Remember to make note of everything before, during, and even after your event has taken place. This means that you can stay within your means, evaluate any loss or profit, and use this as guidance when throwing other corporate events.

 

Choosing the perfect venue

The next step is choosing the perfect venue. Of course, the location will vary depending on the type of event you want to throw and how many people you intend to invite. But there are some things to keep in mind, such as building noise levels, accessibility, and parking.

Considering this, you’ll need to have a solid understanding of the goals and outcomes you want to achieve before you book a venue. Although, you might want to book your desired location at least 8 months in advance. This will give you enough time to iron out the details.

 

Remember to perform health and safety checks

Once you have a location in mind, you should prioritise the health and safety of your guests. This incorporates a number of things, from electrical hazards and proximity to hospitals or fire stations. You might also want to consider the dangers of overcapacity.

If you’re planning an event with a substantial numberof people, you may also wish to utilise structural analysis software. This uses MassMotion technologies to understand the impact of human movement within a space, identifying hot spots and emergency egresses.

To make sure all attendees are safe, you can hire security personnel to patrol the location. It’s always prudent to check that your security team is licensed to work at your venue. They might need an SIA licence, for example, when the location is open to the public. 

 

Obtaining any relevant event licenses

Whether your event is a seminar for business leadership or a festive party, you should always consider obtaining any relevant licences. This includes any entertainment you might want to book and any food, alcohol, or soft drinks you might want to sell or serve.

This isn’t a complicated process. Luckily for any up-and-coming planner, you can easily apply for a Temporary Events Notice as long as your event will host fewer than 500 people for a maximum of 7 days. Although, you might be limited to the number of licences you can apply for.

 

Organising food and refreshments for your attendees

Now you have your licence to serve scrumptious food and drinks, you can choose which treats with which to delight your guests. One thing to keep in mind here is the various kinds of allergies, intolerances, and religious or personal dietary requirements people have.

Whether you choose easily consumable snacks or sophisticated flutes of bubbly, remember to consult your budgeting plan. You want to leave a positive impression on your guests, but make sure it aligns with any spending forecasts and entrance fees you choose.

 

Promote, promote, promote

Finally, promotion is the last step on our list. The importance of marketing cannot be overstated. After all, who will find out about your event if you haven’t spread the news far and wide? This includes social media platforms, such as Instagram and Facebook.

In order to effectively promote your event, you need to understand your target audience. If your event is aimed internally at the employees of a company, you might want to focus your time on sending out email marketing material rather than producing press releases.

These are some of the most important things to remember when you’re planning an event. To be sure you’re doing everything you can, make a note of every decision you make, such as the date you choose. This way, you’ll be prepared for anything that comes your way.

Branding Done Right: How You Can Design an Effective Logo

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Branding is an integral component of any business. There are multiple elements to building a successful brand, including designing an effective logo. After all, the design and execution of your logo represents the inner workings of your business.

Here, we’ll explore five simple steps to designing an effective logo.

 

Typeface

If you choose to include a typeface, it should reflect the personality of your brand. A luxurious restaurant might use a flamboyant typeface with curves, for example, whereas an animal products business may choose a rough-around-the-edges typeface.

There isn’t a hard-and-fast rulebook when it comes to logo design. You don’t have to use any words within your logo, but including the name of your business might help your customers remember your brand. And that’s the whole point!

 

Icon

Once you’ve established whether or not you’re including a lettering, you can consider incorporating an icon. There’s no doubt that icons are successful on logos, with Instagram using images in their design and achieving widespread recognition. So much so that there are 1.2 million monthly searches for the iconic and simplistic gradient square, making it the most searched-for logo around the world.

However, the most widespread logo design includes the use of both typeface and graphics. In fact, out of 250 of the largest companies worldwide, 152 included both images and typeface. So if you’re struggling to choose between text or image, it might be best for your business to try and combine both design techniques.

 

Balance, creativity and simplicity

It can be difficult to build a brand, but try not to lose sight of being creative while forming your logo. Creativity is more likely to capture your audience and gain more sales worldwide.

But creativity doesn’t necessarily mean complex. In fact, the evolution of the Apple logo demonstrates that simple icons can go a long way. The logo has changed from an intricate picture of a man sitting beneath an apple tree, an eye-catching rainbow apple graphic, and now the recognisable matte grey apple of today, all while staying true to the brand.

Simplicity, therefore, is just as important as creativity. You want to be able to duplicate this design on other forms of physical marketing, from personalised badges to promotional clothing. To achieve this, try representing your brand without being too literal about the product or service you provide. For example, the famous Penguin logo replicates the memorable name in the logo rather than literal books.

 

Colours

Once you’ve decided on the previous elements, the next step is to choose a suitable colour for your logo. The importance of this step cannot be understated, as research shows that colours hold meanings and can portray the values of your brand. In turn, this can influence the feelings and buying habits of your customers.

This theory is supported by colour psychology. Brands that use bold colours, such as red in the Red Bull logo, bring about feelings of passion and drive consumers to act. Black, on the other hand, is a bold colour that represents elegance and is often used by fashion brands, such as Ralph Lauren and Hugo Boss.

 

Hidden elements

The final element of creating an effective logo is surprising your consumers. In a crowded retail market, it’s important to excite customers and leave them wanting more. To do this, you can include hidden elements within your logo, capturing their attention even after they’ve seen your logo a million and one times.

Multiple brands have done this successfully. Electronics company LG, for example, designed a logo to resemble a human face. This is instantly recognisable and creates a connection between the brand and the customer.

On the other hand, you might choose to include a more abstract addition. The Adidas logo, while instantaneously recognisable, contains images that resemble a mountain. Not only does this represents the sporting brand’s values of overcoming challenges, but it also interests consumers after they see what has been hiding in plain sight.

These are the five simple steps to creating an effective logo. Through all of these elements, it’s important to stay true to your own brand. While market research is important, your logo should speak of the values you hold. Then, you’ll be able to attract the ideal consumer market.

Top Instagram Successful Marketing Tips You Should Never Miss

Instagram is the most efficient platform for doing marketing; it’s just so straightforward and intuitive, right? Well, kind of! Don’t be fooled by the ease or bright colors of Instagram. Marketing on Instagram needs a lot more strategy than you may first think.

Not only is competition fierce on Instagram, but the app itself makes things a bit difficult because it always changes its direction and algorithm. Despite your best intentions, you could easily end up with ineffective posts, and wasted time, money, and energy. As difficult as it is, overcoming this tricky aspect of Instagram is not impossible. Here are some tricks that can help

Utilize commenting to engage with content creators

It is one of the best ways to get exposure and to let people know you are there, and it is also one of the few ways that don’t require paying tons of money. What you should do here is use the many features of Instagram to approach your target audience.

If you’re a local business, use the place tag to see recent pictures from your local place. Suppose you are based in Maastricht; check the photos posted there; if your service is online classes, look for people documenting their learning journey.

After you’ve found your target audience, leave comments on their most recent posts. You mustn’t just drop a heart or a generic phrase. Instead, look at the content of their posts and engage with them.

Notice the little details and tell them that you have indeed paid attention; it helps you not come across as cunning and calculated. You’re simply engaging with people in your local town or your life arena. A lot of these people will reply and might enter your Instagram profile.

Mind your bio

You got people to check out your profile? Congratulations, that’s a great step! However, nothing is worse than succeeding in attracting people only to fail to show them something worth seeing. Your profile has to be effective and clearly define who you are and what service you provide. Of course, your bio is the place to pitch yourself, so don’t waste that precious space. Your bio is your mission statement; nobody should feel confused after reading it.

For example, suppose you are a professional dog groomer, don’t waste your bio saying you love dogs and are a dog person; It should be taken for granted. Instead, make it super clear who you are and what you do. So, instead of, “Hi! I’m Jamie. I just loooove dogs, and I can’t wait to meet yours,” do something like this: “I’m Jamie Smith. I’ve been a professional dog groomer for 4 years. I’m available 7 days a week in Boston. I can’t wait to transform your doggo.”

Don’t rely on traditional posts

Now that people know about you, it’s time to make an impact. What you post on Instagram needs to be perfect, but often people neglect one of the best aspects of posting: stories. Instagram stopped seeing itself as a picture-sharing platform the way it once was. With the rise of TikTok and YouTube, Instagram has shifted, and now it’s more of reels and stories.

Reels and stories have longer engagement times, which is exactly what Instagram wants. The more time users spend interacting on the app, the more money it makes. On the other hand, traditional posts don’t take too long to look at. You need to play the Instagram game to let its algorithm help you.

Are all stories created equally? Absolutely not! You need to be careful with Instagram stories because they can upgrade your business or harm it badly; it all depends on the stories you publish online and how engaging they are.

Stories aren’t the place to be reserved and shy. So, how can you optimize your Instagram stories? Filters are great for pictures, but you need more than just a few touch ups as a business owner. Utilize an Instagram story maker that offers many templates designed specifically for the platform with animation features.

Conclusion

As years go by, social media platforms keep changing. Consequently, marketing strategies lose their effectiveness, making us obligated to create new ones or go back to forgotten ones. In 2023, you can bet on using unconventional ways to connect to others, clearly defining what you’re all about, and making the most out of stories to take full advantage of Instagram. Instagram can play a pivotal role in your marketing game if you exploit it correctly.

Six Popular Types of Marketing and How They Can Help Businesses

Young girl using smart phone,Social media concept

Marketing is all around us. We cannot go about our daily lives without coming across at least one example. Bus stop posters, Facebook browsing, leaflets…even coffee cups are a form of marketing.

As technology has evolved, more and more businesses have felt drawn to areas of digital marketing specifically. It’s very popular across the United Kingdom, with the nation having spent a staggering £23.47 billion on digital advertising in 2021.

The industry, both digital and traditional, exists to support all areas of business, including product development, distribution, sales and advertising.

Here we explore six popular types of marketing and how they can be used to improve business performance.

 

Social Media Marketing

Whether you like it or hate it, social media is a massive part of our society. When used correctly with the right strategy and compelling content, businesses can connect with their target audience and encourage them to engage in conversation and interaction.

 4.62 billion people globally use social media, so it’s a great opportunity for companies to promote who they are, what they do, and how they can help their prospective and existing clients.

 

Search Engine Optimisation (SEO)

A highly visible website means more traffic and more opportunities to convert browsers into buyers, which is why search engine optimisation is a crucial marketing strategy. 68% of online experiences start with a search engine; if a business’s website isn’t anywhere to be seen on the results page, they’re guaranteed to be missing out on valuable visits.

For an SEO strategy to be successful, it must address numerous topics, including technical, on-page, content, and off-page. It’s important to note that this form of marketing is by no means a quick fix – it can take as long as 12 months to see considerable results.

 

Content Marketing

Growing a business becomes easier once you understand the fundamentals of content marketing and how to apply them to your specific goals. In its simplest form, this type of marketing is the technique of creating and distributing relevant, quality content to influence profitable customer action.

Once a plan is in place and the content has been created, it must then be shared across the relevant channels, such as social media and news websites, to attract and convert new and existing customers. Content could include articles, newsletters, videos, and podcasts.

 

Email Marketing

An email marketing campaign involves a series of well-written, visually appealing emails that help businesses connect with the audience in their inbox. Not only is this form of marketing great for brand awareness but also lead generation.

What businesses choose to discuss in their emails will depend entirely on their goals. For example, a company may use this as an opportunity to promote a new product or service to their existing email list.

 

Video Marketing

Videos are a fantastic tool to help businesses reach a wider audience in a way that’s modern, on-trend, and engaging. For the ultimate video marketing strategy, creating specific goals that align well with the overall business growth strategy is imperative. Once that’s in place, businesses can identify the best platforms for video exposure, before getting down to the creative elements and producing their promotional videos.

Not only is taking advantage of video marketing fantastic for brand awareness, but 78% of marketing professionals claim videos have helped increase sales.

 

Print Marketing

One of the most traditional forms of marketing, print remains a powerful way to grow your business – and this is unlikely to change anytime soon. This form of advertising uses printed media, such as leaflets, brochures, and business cards to get key messages across to a business’s target audience.

Despite living in a digital age, many consumers respond better to printed materials than virtual materials. Information given to an audience on something tangible helps to instil trust and familiarity, and brand recognition can be amplified.

 

There’s so much more to be explored

If you want to pursue a career in marketing or gain a deeper understanding of the topic to improve your business, undertaking an MSc digital marketing course can boost your knowledge and refine your skills.

There are so many different types of marketing, and it’s not a one-size-fits-all process. In fact, an avenue that works brilliantly for one business might turn out to be a disaster for another. Being successful in marketing a business often requires a lot of exploration and even some trial and error.

Don’t give up, because there’s so much triumph to be enjoyed once you find the right formula for your own goals.

How to Create a Professional Looking Video for Your Business

Thanks to technological advancement, you can now make your video look professional in the comfort of your home using your phone and the process keep getting easier. In most cases, you don’t need a degree to produce a high-quality, professional video. You only need a few skills and know what you want in terms of quality and content to develop a professional video.

If you don’t know where to start, worry less. The below tips will help you when you want to create a professional video for your business. A professional video will make your content more appealing and productive.

The below tips will help both newbies and professionals in any business. Always use proper light: lighting will affect the quality of video you produce.

Video combination

It is always advised to break down your video clips into manageable small segments and combine them after production. You can combine video online to make the whole process easier and faster. You don’t have to watch a 1 or 2-hour-long video to come up with the final clip. Video combination through a free online tool will offer you different transition effects between the segments.

Before combining videos, you can make small outlines to make them more professional. Online video combinations offer features like timestamps for every segment. Therefore, your audience can select segments they want to start with and concentrate more on them.

Have clear camera shots

Blurry and shaky camera shots will look bad and probably will be the reason for the low conversion rate. To some extent, poor-quality videos can make your audience dizzy. Therefore, stabilize your camera when taking shots to make the entire video look professional.

Start by laying your camera on a flat, stable surface when filming something or use your elbow to be less shaky. Be even more professional and use a camera stabilizer or a tripod. You will always find many secure and affordable options in the market: it is the best investment if you want to improve your video quality.

Try a clear Background

A clear and simple background will automatically make your video look well-produced and professional. Remove all the unnecessary items from the video’s background to increase the concentration level of your audience on the main subject. Also, the overloaded background will look unprofessional and messy.

An affordable way of getting a clear and simple backdrop is buying a monotone sheet or using a clean wall. Ensure the background contain no distinctive texture since lighting can create shadows.

Use different transitions

Transitions play an important role when it comes to moving from one video segment to another. It is important to add smooth transitions between video scenes. You can notice an amateur with many video mistakes, from incomplete phrases and awkward cuts to inappropriate crossfades and sudden transitions.

Experiment with various transition effects like wipes, crossfades, dissolves and fades or use digital effects. It is recommended to start with transitions and angles and add dramatic zooms. Keep your transitions smooth and consistent throughout the clip to create a coherent style.

Professional camera

Disguise Helps Brands Extend their Reality for New Audiences

With younger audiences flocking to platforms like TikTok, YouTube and even using metaverse platforms like Fortnite and Roblox, brands are looking for new ways to launch products and captivate audience attention. One of the most innovative methods is extended reality.

What is extended reality?

Extended Reality (xR) is an umbrella term under which Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR) all exist.

In 2021, the global AR, VR, and MR market was valued at around $30.7 billion alone.

In essence, xR relates to all technology that blurs the lines between the physical and virtual world. It is an extension of green screen technology and is changing the way many are delivering experiences.

Man filming in a train station

Real-time, photorealistic graphics are generated by powerful graphics engines, like Unreal Engine, and projected onto LED screens surrounding a ‘stage.’ Camera tracking technology means the virtual scenes change based on camera movements – making the environment fully immersive. Talent and those presenting no longer have to guess where virtual elements are in the scene like they had to do with green screens. They can even present data interactively with 3D visualisations. Those using xR can travel to multiple locations and feature a variety of different content – all from a single xR studio.

disguise offers an industry-leading solution for brands

disguise, a company pushing the boundaries in xR, integrates graphics engines, LED technology and camera tracking into a single workflow. Named disguise xR, this workflow has powered over 400 immersive real-time productions across live entertainment for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon, and live broadcast programmes from Eurosport, MTV and ITV,  in more than 40 countries.

Volvo uses disguise for its first product launch in Brazil

For the new F truck line product launch, Volvo and its advertising agency Avantgarde Brasil wanted to create an immersive experience that presented cinematic scenarios featuring a wide variety of scenes ranging from the brand’s roots in Sweden to a journey across Brazil, from North to South, without leaving the factory.

F truck line being filmed on a desert green screen

Typically, a script that called for the new truck line to be seen in various settings would have required extensive driving and location production. Instead, the team tasked Brazil-based technology solutions provider MAXI AV with producing the half-hour show, which integrated xR elements to enrich the audience experience and streamline the production.

Maxi AV relied on disguise xR to produce a completely immersive virtual environment for the new truck to be showcased in. With the help of the disguise vx 4 media playback server and rx real-time rendering node, they recreated their xR studio in the Volvo factory in Curitiba, Brazil, to host the production. Here, the Volvo trucks simply rolled off the factory floor and into the studio, where virtual sets showcased them driving across Brazil. The new vehicles could rack up virtual mileage from location to location without moving an inch!

The launch was a huge success, gaining over 75 000 livestreams on YouTube.

The Lenovo Tech World Conference uses disguise xR to showcase their futuristic mindset

The 6th edition of the Lenovo Tech World Conference brought together some of the industry’s top leaders, experts, scholars, influencers and media from all walks of life in a “futuristic city” virtual setting to discuss how technology removes barriers to opportunity, empowers intelligent transformation and innovates faster in the era of new infrastructure.

As it was the first time Lenovo had experienced the opportunities of xR technology, they enlisted the services of the team at Ding Dong Studio who applied mixed reality (MR) elements within the disguise workflow to create vast and dynamic virtual backdrops for each presentation topic.

The disguise xR workflow allowed the producers to seamlessly integrate camera tracking systems and real-time content rendering from Unreal Engine to cover the real environment beyond the LED screen in real-time, and at the same time, turn on a virtual set extension around the speaker.

Augmented Reality (AR) workflows enabled by disguise xR meant that Lenovo could bring to life various key points highlighted within the talks. enabling presenters to deliver more compelling content and immerse viewers into the futuristic setting.

“The disguise xR workflow allowed us to turn the Lenovo Tech World 2020 into an ‘intelligent’ and high-tech live stream. The whole process was smooth and with low latency, which not only made the audience experience the creativity and intelligent elements of Lenovo technology in real-time, but also gave them a unique visual experience,” said Ding Dong Studio Technical Directors, Tan Lei and Yang Jian.

The future of xR holds endless opportunities

With xR, brands can start engaging with their audiences on a whole new level. Another virtual platform called the metaverse is currently valued by Goldman Sachs as an $8 trillion opportunity. With xR being a key way to get access to these virtual worlds, brands like Gucci, Ferrari, Balenciaga and many more are seeing the value in the virtual space.

disguise, with its ever-increasing global partner network, is able to bring to life any brand experience possible. The future of this technology is truly anything we can imagine.

For business enquiries, contact disguise via email – [email protected] or on their website – www.disguise.one