Going Global – Will Your Business Be Left Behind?

Global Business

Globalization is here and businesses must act sooner to reap the benefits. With over a staggering 333.34 million companies operating worldwide, the stakes have never been higher.

Language barriers, unfamiliar markets, and financial risks may cause businesses to feel hesitant about going global. However, with adequate planning, an open mind and meticulous data collection, businesses can succeed. As a successful global business, B2B sales outsourcing company, inside global, has produced the following guide to getting your business to a global status.


How Can You Ensure Your Business is Not Left Behind?

1. Carry out Market Research

Establish whether your product has a unique selling point and a catchy proposition that competitors haven’t capitalized on. Your product and service might not have the same implications in a new geographical market compared to your current market. It’s also possible that other markets might be saturated with similar solutions.


2. Create a Clear Business Case

If your market research presents an opportunity to expand your business into a global market, it’s time to present your case to stakeholders. Displaying relevant facts and statistics about your organization’s prospected growth, as well as trends and data from overseas or local competitors, will offer clarity for stakeholders. You should clearly and honestly showcase the potential for growth, possible challenges, and existing solutions to overcome any issues.


3. Local Customs and Regulations

When entering new geographic markets, you’ll find different regulations and customs are expected from businesses. These range from employment law to taxation requirements., Globalization can require alternative staffing arrangements, investment in local worksites or offices, building relationships with local communities, understanding local customs, and implementing communication infrastructure.


4. Communication Infrastructure

Collaboration software for staff is imperative when growing a business globally, ensuring that no matter where in the world your customers are based, they receive the same level of excellent customer service. 


5. Multilingual Services

Growing business or sales into new territories might come with a language barrier, but this shouldn’t hinder you in any way. After all, it hasn’t stopped the 333.34 million companies that operate globally.


6. Establish Buyer Personas

Establishing buyer personas within new territories will support marketing campaigns and strategies and may determine if moving operations to target new audiences is actually a viable option for your business.


7. Watertight Strategy

After considering whether your business is a viable option for a new territory, you’ve run the figures for your prospective growth and analysed competitor data, you’ll need a clear strategy. Each stage of the strategy will need to be accompanied by deadlines, objectives, and costings, with a suitable way to track progress.


8. Keep on Top

Setting up a business abroad, or investing in overseas operations, can be thrilling and exciting. But, it’s considerably hard work. It’s important not to lose sight of objectives and monitor performance closely. Constantly monitoring trends, changes in buying behaviours, and also sustainability targets will help your organization to adapt. Avoiding complacency and maintaining an open mind ensures you are perceptive to change and willing to see your business expand.