Technology has become a significant part of any business today. Every successful company has some bits of innovation incorporated in its operation. For instance, the communications department – which is a crucial sector – has embraced the tech world by strengthening its social media presence. Of course, this is where most customers are found today. Another significant innovation that doesn’t get similar praises is the ringless voicemail.
For a business, communicating with the customers is very important, but finding the right channels can be problematic. Ringless voicemail provides a proper alternative to all your current methods. This article aims to discuss the operation of systems like Drop Cowboy ringless voicemail and all you need to know before you include it in your policies.
What’s Ringless Voicemail
So, what’s ringless voicemail? Sometimes known as a silent voicemail drop, it’s a way in which a pre-recorded sound message is placed into a voicemail account without the associated phone ringing first. In other words, the message from a marketing company drops directly to the voicemail box while bypassing the call function of the phone. As such, they send less invasive messages to the customers, which is an advantage for both parties involved.
This technology has been around for several years now, and it started with the objective of marking business-customer communication more comfortable. Today, it’s employed by many marketing companies because it offers a very high call-back rate – which is a testimony of its benefits to any business. Of course, there are several providers of this service in the market, it’s upon you to find the most reliable one. Some of these companies sell this service as a package with other products like a progressive dialer and mass text messaging.
Operation Of Ringless Voicemail
Now that you have an idea of what this technology is and how beneficial it can be to your business, let’s have a look at how it works. Initially, the only way a voicemail message would be saved in your box was after a call was made by the other party. Today, however, companies have the ability to bypass all that process and drop the message directly in your voicemail server.
To make this technology even more beneficial, especially for marketers, it’s a good idea to attach as many contacts as possible. Automated direct voicemail system is quite popular when it comes to marketing because all you need to do is insert the desired message and the target group. The system will the do the rest of the work and ensure that your audience receives the message as expected.
Creation Of Ringless Voicemail Campaign
Depending on the service provider you choose to use, the process of setting up a campaign can be different. However, the general idea is similar, and that’s what we’ll cover in this section. Read on to learn the important tips on how to create a ringless voicemail campaign.
As you’d expect, the first step is to add a new campaign to your dashboard. As earlier stated, this may vary from one company to another. As such, you’ll need to check their manual to understand where to start the process. Nonetheless, you’re likely to come across an “add campaign” tab or one with a similar name.
Once you’ve clicked the “add campaign” button, it’ll take you to a new screen. Here, you’ll be required to add all the necessary details regarding your campaign – from the name to the expected number of target customers. You may also have to include your caller ID so that the recipients can know who sent them the message.
Record Your Message
Once you have your campaign all set up, it’s time to record your campaign message. This is the sound that will be played to the recipients who, in this case, are your potential customers. Therefore, you need to record an audio that’s not only attractive, but also matches your overall objectives. For instance, if you’re marketing a given product, make sure the message explains the reasons people need to have that product, and the explanation should be short and precise.
Anyone can create a ringless voicemail campaign, but not all companies are usually successful in that area. So, if you’re trying to come up with one yourself, here are some of the factors to keep in mind:
Understand The Demographic
One of the main factors that you should consider is the demographic of your target group. Remember, this is no different from traditional marketing techniques in terms of message delivery. Therefore, doing your research on a particular community’s socioeconomic history is very crucial. Failure to do so may lead to poor marketing which might blow your chances of attracting the customers within a given region. In addition, it can easily spoil your reputation, especially if people feel offended by your messages.
Highlight The Problem At Hand
For any product to succeed, it must be aimed at solving a given problem. As such, in your marketing message, you need to highlight that particular problem and show how your product is going to deal with it. It’s always recommended that you hire a professional marketer to develop your campaign for better results.
Mention The Product’s Strengths
Every time you come up with a new product, there’s a high chance that someone else had created something that tries to solve the same problem. Therefore, it’s upon you to convince your prospective clients to buy your item or service instead of what your competitors are offering. The only way to attain this is by highlighting the unique benefits guaranteed to the buyers. As such, in your voicemail pitch, make sure you mention some of the main strengths associated with your product.
Focus On The Customers
One thing that many marketers forget in their bid to attract new visitors is that the primary goal should be the customer needs. Regardless of how you want to shape your ringless voicemail message, the focus should always be on the one receiving this message. What a customer really wants is to know how your product is going to make his life more convenient. Of course, no one would want to spend a fortune on something that will offer the same benefits that the current alternative is fulfilling.
Hearing Is Believing
Ever heard of the phrase “seeing is believing?” Well, all potential customers are always swayed by what they deem “real.” For instance, if you market the same product as your competitor, but you include testimonials, then you’re likely to attract more clients. The idea here is to show that there are people who tested the convenience of this product and that it’s not a scam. Of course, it can be quite tricky to include this in your one-minute message, but you can always find a way.
Advantages Of Ringless Voicemail
Ringless voicemail has become very popular in recent years, and rightly so. There are several benefits that your business is likely to enjoy when you install this system. Here are some of the main advantages to look forward to:
One thing that most customers don’t appreciate is an intrusive marketer. In fact, some may act as if they’re listening to you, but in real sense they just want you to let them continue with their duties. Of course, the advantage of intrusive marketing is that you’re likely to get immediate feedback, though, a big percentage of those responses might not be positive. So, how different is a ringless voicemail message?
As earlier mentioned, the main idea of creating this technology is to ensure that marketers reach their target audience without disturbing them. As such, a potential customer will be able to read or listen to the message whenever they’re done with what they were doing. That means you’re less likely to irritate them because they can open their voicemail box at their own discretion.
High Rate Of Returned Calls
Having an effective communication method in your organization means more chances of attracting and retaining customers. That’s exactly what you get with a ringless voicemail system. The fact that the target audience can open the message whenever they’re ready means they’re likely to listen to all the details rather than when opening the message for the sake of it.
As such, you can be assured that nearly everyone who receives your message will internalize it from the first to the final word. Companies that receive a high rate of returned calls are those that aim to fulfil consumer demands. Therefore, if your voicemail pitch is curated to match the clients’ expectations, then you’re guaranteed of a high rate of positive feedback.
One disadvantage of having a live call with the customer is that a mistake made by your representative can’t be taken back. For instance, your call centre agent might utter the wrong words, which may force the caller on the other side to drop the call. That will definitely destroy your company’s reputation because that person is likely to share his experience with friends and family.
However, when you record a message to be sent to target audience, such undergoes several editing processes before it’s released. Hence, your employees can get rid of any possible mistakes that might have been made during the recording session. Any suggestive phrases are removed, and a clean pitch is sent to the customers’ voicemail boxes.
The Legality Of Ringless Voicemail
A lot has been said about the legality of ringless voicemail messages. The fact that a message can be dropped in your voicemail box directly without your consent may seem like a violation of one’s privacy. The worst part is that there are some companies taking advantage of this idea to spam their consumer’s voicemail boxes with irritating messages. So, which side of the law does this technology stand? Let’s have a look.
Before going into the nitty gritty part of this topic, it’s important to note that there are technically no laws that prevent a telemarketer from using ringless voicemail. However, the laws come into play when discussing the general usage of this technology. In other words, one can sue a company on grounds of how they used the innovation rather than the fact that they employed ringless voicemail to promote its products.
With that confusion out of the way, here are some of the rules that a telemarketer must comply with when using the ringless voicemail:
- As a marketer, you shouldn’t include those registered in the “Do Not Call Registry” national database in your contact list. So, it’s upon you to research on everyone in your contact list to make sure they’re not listed in that particular database.
- Another thing to consider is the credibility of your message. Being honest in your marketing is very crucial for your brand reputation and to keep you away from any legal problems. Therefore, make sure that everything that you include in your voicemail pitch can be proven when required.
- Also, you should give your target audience the option of opting out from those voicemail messages. Remember, not everyone you send the voicemail to is ready to listen to you. In fact, you can go a step further and include a toll-free number both at the start and the end of your message.
Ringless voicemail is one of the many innovative concepts that have taken the business world by storm. Every company is striving to include this technology in its communication system so as to attract more customers. The main idea behind the introduction of ringless voicemail is to deliver marketing messages to potential customers in a non-intrusive manner. Another advantage of ringless voicemail is the fact that, as a company, you can get a lot of returned calls just from a small sample of target audience. Also, doing all the necessary edits before sending the message to the recipients enhances your quality control system. However, there are some rules that you must follow as a marketer to avoid facing legal issues. For one, you must be honest in your marketing and also provide the recipient with an option to opt out of the campaign.