How Fintech & Open Banking Are Unlocking Value For Consumers?

(Source: Pexels)

Thanks to open banking and financial technology, consumers are finally getting what they want in the financial world: convenience and empowerment. Groundbreaking innovations are reshaping the financial sector and enhancing the value proposition for everyday users.

Fintech and open banking offer more control, transparency, and financial solutions tailored to the customer, shifting the banking sector to a new customer-centric world.

Because of this customer-centric focus, consumers can confidently navigate these new systems, easily gaining information on comparison sites to make informed decisions. Savvy customers can use tools like the Customers Bank high-yield savings review to see how financial institutions compete for their business with these new solutions.

Explore these new solutions yourself below.

Understanding Fintech and Open Banking

Fintech, or finance technology, is a newer sector that has changed the financial services industry. It encompasses the technological innovations that have taken the financial sector by storm, like digital banking, online trading platforms, and cryptocurrency.

While the fintech market is small currently, holding only 2% of the global revenue in financial services, it’s set to skyrocket to $1.5 trillion by 2030. The growing need for more customer-centric solutions fuels the need for technological innovation.

Open banking is the newer system where the banks provide third-party services providers in consumer banking through application programming interfaces (APIs). What does this mean? It means that banks are using apps and services to increase customer benefits like lower transaction fees, improving retail experiences, and better data integration.

This is all accomplished by giving customers more control over whether their financial data can be used by third-party providers, tailoring their banking to their individual needs.

The Consumer Benefits

The primary advantage of fintech and open banking solutions is saving time. Fintech integration often revolves around everyday tasks like bill payments and money transfers and streamlines these processes. An excellent example of this tech would be the plethora of peer-to-peer payment apps that allow the fast splitting of bills and digital wallets for fast retail checkout.

Fintech and open banking can also provide financial management solutions. Some apps utilize artificial intelligence and machine learning to analyze spending habits and cash flow. They then give customers suggestions on better ways to manage their finances. This can include suggestions on savings, goal-setting, and even financial planning.

Beyond the above, fintech and open banking can help:

• Improve financial health through better access and management of financial data
• Automate mundane tasks like setting up and managing connections to financial institutions and automate monthly payments and subscriptions.
• Provide real-time, comprehensive understanding of your financial status.

The Competitive Market

These sectors are creating an even more competitive market when it comes to financial services, greatly benefiting consumers. The increasing number of fintech companies providing more financial solutions means traditional banking institutions are being challenged to expand their marketing goals and provide more customer-focused services and products.

Banks are being driven to offer consumers better rates, lower fees, and more personalized banking experiences that speak to their target customers. Financial institutions are competing for consumer attention and offering more. Currently, the trends are aimed at solutions like user-friendly digital interfaces, enhanced security, and services that are more diversified.

Consumers are now offered access to a wide range of options that allow them to pick and choose solutions that best fit what they need in their lives.

Maximizing Benefits through Comparison

With all these added solutions that banks are putting out there to catch consumer attention, it can get confusing and overwhelming to pick your new financial institution. It’s a lot of information to try and process. Instead of pulling out the whiteboard or notebook, comparison sites have become an indispensable tool.

Comparison sites offer consumers a place to evaluate and compare the financial products and services side-by-side. Look at a variety of savings accounts, loans, and credit cards offered by different institutions to quickly and easily find which one fits your needs and lifestyle.

The ability to quickly and easily access and then assess this information makes sure that you can choose the products that suit you the best.

Final Thoughts

This explosion of fintech and open banking options has changed how consumers interact with financial services. We’re quickly moving into an era where enhanced accessibility, personalized options, and better financial control are taking the forefront in consumer desires and, therefore, financial services.

New innovations are launched every day, creating an incredibly competitive environment that only benefits consumers in this customer-centric market with improved offerings and that all-important transparency. The shift to empowering consumers means a market where financial services are prioritizing their customers’ needs and their preferences.

Financial services are being catered directly to the customer. They’re now vying for your attention. Why not compare accounts and find out which company best serves your financial needs.