How you market yourself can contribute to the growth or failure of your business. According to Aberdeen’s strategy and research, organizations with strong sales and marketing alignment experience a 20% annual growth rate. A marketing team is an integral part of marketing. The team needs to understand your vision, align with your business goals and help you achieve success.
You can put together a perfect team for your business with the right tips and a little planning.
Read on for our guide to building the ideal marketing team in 2023.
What skills do you need for a top-notch marketing team?
There are a few essential qualities that every marketer should have.
Creativity– you need strategic thinkers who deeply understand their target audience. They need to develop campaigns that resonate with customers and drive results.
Good communicators– marketing is about effective communication. Anyone in the marketing team needs to convey their thoughts and ideas understandably.
Pay attention to detail– it doesn’t matter whether one is a graphic designer, social media manager, or copywriter. Accuracy is vital in ensuring the company image is maintained.
Adaptability – Marketing is a fast-paced industry; things keep changing, and trends keep emerging. The marketing team should adapt to any change presented their way.Assembling a well-rounded marketing team is essential for success. Companies with a good and working marketing team enjoy 36% higher customer retention rates. Take the time to find the best talent available and empower them to reach their full potential.
How to easily source talent for your team
Here are a few tips to help you source the best talent for your team:
Cast a wide net. Make sure to expand your search beyond just your local area. There are plenty of talented marketers out there who would be an excellent fit for your team.
Use social media. Social media is a great way to connect with potential candidates. Post about your open position and see who responds. You may be surprised at how many talented marketers are waiting to be discovered.
Reach out to agencies. Marketing agencies are a great source of talent. They often have a pool of talented professionals looking for new opportunities. Reach out to agencies and see if they have candidates who would be a good fit for your team.
Hire for a variety of expertise
You will need experts from various fields to create a well-rounded marketing team. This is necessary if you want to streamline your sales engagement process.
Some of the positions you’ll need to fill include:
• A social media specialist to manage your brand’s presence on social media platforms and create engaging content.
• A web developer to design and maintain your website.
• An SEO specialist to optimize your website and content for search engines. According to HubSpot, 60 % of marketers attest that SEO, blog content, and other inbound marketing strategies are their highest-quality of leads.
• A graphic designer to create visuals for your marketing materials. Here are some Graphic design interview questions and answers to expect to help you scout for the right candidate.
• A market research analyst to track market trends and gather data about your target audience.
• A copywriter to create compelling marketing content.
Hire people with the skills and experience necessary to do the job well. While it can be tempting to hire less-expensive options, it’s always worth investing in quality talent.
Develop training and mentorship programs
Building a complete marketing team does not end with hiring the right people. It also involves providing ongoing opportunities for your team to grow. Developing training and mentorship programs can be a great way to ensure talent’s continuous development and retention.
You can create various training and mentorship programs depending on the needs of your team. For example, you could provide online or in-person classes to teach your team members the latest marketing techniques and trends. Set up pair learning or peer-to-peer mentoring programs to help your team members learn from each other.
Remember to create an onboarding program for new hires, so they can get up to speed quickly on how your company works and its goals.
Overall, having a clear understanding of what you want from each team member and setting up the right training and mentoring programs will help you build a successful marketing team in 2023.
Invest in employee development and retention
Building a successful marketing team also requires investing in the development and retention of your employees. Consumer expectations are changing, and your team must stay updated on the latest trends and best practices. Investing in employee experience is essential for creating a truly high-performing team.
You can start by assigning mentors within your organization so that each member can benefit from the knowledge of more seasoned professionals. Then, you can look into opportunities for external training, like workshops or seminars that offer new skills and perspectives. Such investments will help motivate and engage your employees, boosting morale and performance.
Additionally, have an effective system to retain top talent by providing job security, recognition for good work, and other perks such as flexible hours and remote working options. This will help them feel appreciated and valued within the organization, making them more likely to stay loyal to you in the long run.
Be a marketing team leader
Excellent marketing is one way to steer your business in the right direction. It helps in building your brand and keeping your business afloat. You need to have the right people on your team. They should be creative, disciplined, and action-oriented and work diligently to bring results.