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How to Create the Best Real Estate Website Design.

Most homebuyers are looking for property using online resources. This makes website design crucial in the real estate industry. A…

How to Create the Best Real Estate Website Design

3rd June 2024

Most homebuyers are looking for property using online resources. This makes website design crucial in the real estate industry. A well-designed website attracts and retains potential clients. A real estate web design that leaves a good first impression and establishes business credibility is ideal.

Real estate website design.

People who want to buy a property rarely go to real estate offices. They search for relevant keywords on the search engine, which leads them to a website with important information. The prospective client will look for a well-designed website, check for available offers, and contact the manager. 

Types of real estate websites.

  1. Real estate agency websites.

These websites contain information like team members, areas of expertise, and agency history. It helps to establish the brand and attract prospective clients. Potential clients will have confidence in an agency that has provided its history and track record. 

  1. Real estate marketplace websites.

It connects the buyers and real estate agents. Independent property owners, real estate companies, and free agents create a profile and then use this platform to post properties.

A wide range of listings are posted for buyers and renters to view. A buyer can easily find a property without the help of a real estate agent or professionals. The prospective buyer can compare the prices of different properties before they make their final decision. 

  1. Real estate blog websites.

This website focuses on educating and engaging readers using informative content. 

  1. Property listing websites.

It is a centralized platform where multiple property dealers create a profile and add available properties. The properties can be grouped into investment properties, luxury or affordable properties, or residential bank-owned properties. Before a customer can decide whether to buy a property, they should check the pricing details, photos, and descriptions. The user can filter the search based on price range, location, or specific features to save time and effort. There are fewer properties available since individual listing is not permitted. 

Factors to consider when choosing the type of real estate website.

  1. Audience.

Consider the target audience then choose the type of website that aligns with that.

  1. Design.

The website design should create a compelling first impression. When a visitor interacts with your website, they should be captivated by the website design and navigate easily. 

  1. Purpose.

Before creating a website, identify its objectives first. It helps to ensure that the website design benefits the users and business. 

  1. Cost.

Certain real estate websites charge a transaction fee or monthly subscriptions. Ensure you know the type of website you need and the budget required before you start designing.  

  1. Features.

Ensure the real estate website chosen offers all the features you need. 

Features for users.

  1. Property details.

It contains the listings with information regarding the property. It includes detailed descriptions, contact information, photographs, and amenities. 

  1. Property search.

The search criteria should include property type, price, location, and features to save the user’s time and effort.

  1. Interactive maps.

Users can observe property locations and explore the neighboring areas using an interactive map. 

  1. User accounts.

The user registers and logs in to view property details, save queries, and communicate with real estate agents. 

  1. Contact agents.

Reach out to the real estate agents or property proprietors for inquiries and viewings. 

  1. Property alerts.

If a property that satisfies your search criteria is available, the real estate website should send an alert to notify you.

  1. Saved searches.

You will get an email notification about the new listings based on your search criteria.

Features for administrators.

  1. Content management.

Administrators ensure the website is educational and current by changing blog entries, articles, and other information.

  1. User management.

The administrator can restrict or grant the user access to their account. 

  1. Property management.

The administrator can add, edit, or remove the listing’s location, images, description, and price.

  1. Lead management.

It helps real estate agents to manage and track the leads generated from user’s inquiries.

  1. Analytics and reporting.

Use statistics on website performance, user engagement, and property listings to make data-driven decisions on the real estate transaction process.

  1. Email marketing.

The registered users and subscribers are provided with property updates and newsletters.

Tips to consider when designing real estate websites.

  • User-centered approach. The users demand the best experience. By visiting a website, they expect to engage with the content and navigate easily. 
  • Easy navigation. If a website is easy to navigate, the users will stay and explore the website further. 
  • Relevant keywords. Add long tail keywords to the content, making it easy for buyers to find your real estate website design on the search engine result page.
  • Usability and design. There is no point in creating a trendy website yet the user cannot access the elements offered.


A real estate website design is essential if the aim is to attract new clients. The different types of real estate websites include marketplace websites, agency websites, blog websites, and property listing websites. By understanding the benefits and uses of each website, the user can make informed decisions when choosing the right website. 


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