How to use Instagram for marketing

Have you recently decided that traditional marketing just isn’t working for your business and you need a new way to get your name out there? Have you thought about using Instagram to market your business or brand but just aren’t too sure how to go about it?

Instagram has quickly become one of the most powerful social media platforms for marketing and branding. In the past decade that Instagram has been around for, they have managed to amass over 1 billion active monthly users and making is no surprise that it is popular among both businesses and individuals.

More and more businesses and brands are starting to notice just how beneficial marketing on Instagram can be and have discovered that it is one of the best places to promote their products and content.

If you are new to Instagram and need help getting started, or may need some tips to use Instagram for marketing, here is everything you need to know.

 

Engage as much as possible

For many businesses and brands, marketing is solely about pushing out a product or service. While this was the case with traditional marketing, using social media as a one way communication channel to your audience will not get you very far. Social media is first and foremost a platform where people come to find entertainment and socialise with other people. This means that you need to take advantage of this and interact with your followers as well.

Engagement is key to becoming successful on any social media platform, especially Instagram, and if you choose to not engage with your followers and other users, you might miss out on a lot of bigger opportunities or lose out on a much larger audience. There are so many different ways to engage with users such as responding to comments on your content, liking other people’s content, using a growth service like Growthoid which will engage on your behalf, sharing things, and even replying to direct messages. People love feeling noticed and appreciated, and this is the best way to do it.

 

Use hashtags

Hashtags are a tool available on most social media platforms but are especially popular when it comes to Instagram. The only issue it that so many people don’t fully understand their power and tend to misuse them. Hashtags are a searchable keyword that follow a pound sign which can be included in the caption of your posts. This keyword can be searched by anyone and they will see everything that has been posted with the hashtag.

Hashtags are a fantastic way to reach a much larger audience that you might not normally be able to reach, but on top of that they can also help you reach your specific target audience. If you are struggling with choosing the right hashtags for you content, TaskAnt is exactly what you need. TaskAnt is a service that will help you find the best hashtags related to you content that will provide you the most engagement and give you the widest reach.

 

Influencers are available

With so many users making use of social media, it’s no surprise that some have become incredibly popular gaining audiences with millions upon millions of followers. These social media celebrities are known as influencers. Influencers, for the most part, are very happy to work with businesses or promote products that they really like, and this is a great way for businesses to take advantage of the influencers much larger audience and gain the attention of them.

If you can’t sponsor any posts from an influencer, you could also try sending them a packing of things they could review with the hope that they like it and will share it with their audience.

 

Understand the demographics

Before you start marketing on Instagram you need to understand the demographics and who it is exactly that you are marketing to, as this will help in increasing your Instagram followers. Typically, social media is targeted towards younger generation and more often used by people who are young adults. Although, Instagram is the most forgiving when it comes to demographics and they do cater to a very wide age range, if you are looking to market on Instagram, you need to know that the majority of people that you will be marketing to will be between the ages of 13 and 30.