In the digital age that we are living in, businesses are having to go to social media to reach their target market. This leaves the question, which social media is better for marketing? TikTok or Instagram? It only depends on what you are looking to accomplish but ultimately, there is no ideal platform for all possible circumstances. This article will explore why both TikTok and Instagram have benefits as well as drawbacks from a marketing perspective. In recent years, these two apps have dominated social media so we will explore the pros and cons of each app when it comes to advertising your business or brand. We will also provide tips on how you can use each platform effectively for different purposes so if you have a business or a brand, keep reading for some information to help you determine which app to use.

Important statistics on Instagram

The first step towards discerning which social media is better is to compare statistics. Instagram has been around for much longer than TikTok and has over 1 billion users monthly, and 200 million of them are business accounts. Instagram originally was a photo-sharing social media platform however, advancements and innovations over time allowed the app to expand into video sharing as well. Videos do better on Instagram than images do with people creating and watching videos every single day on the app. It is estimated that the average Instagram user spends about 28 minutes on the platform each day and if you are looking to use this app for marketing purposes, you will need to analyze this data to formulate a marketing strategy that can help you authentically grow your brand or business.

Benefits of Instagram for marketing

Instagram is considered the most ideal social media platform for marketing and there are many reasons why. This app has a massive audience that you can target with your marketing efforts and you can use this platform to boost your brand awareness significantly. Marketing on Instagram is very effective whether you choose organic marketing or whether you choose to utilize the many paid advertising options that Instagram offers. Through these paid ads, you can target any desired amount of people at an affordable rate. You can also opt for one of the many different Instagram growth services available, as they are an easy way to grow your account and increase engagement. Instagram is also the Influencer hub. Influencers rose to fame on Instagram and these accounts have massive and loyal followings. Influencers are a great way to market because they are in the business of promoting products and services for a fee and when they promote your business to their massive following, your brand awareness grows and you can gain potential new customers.

Important statistics for TikTok

TikTok is the newbie amongst the social media platforms and even though it is the new kid on the block, it has managed to give Instagram a run for its money. There are 1 billion monthly active users on TikTok and millions of these accounts are business accounts. TikTok is purely video-based and every single day 1 billion videos are viewed by TikTok users across the world. Statistics show that TikTok users spend on average 89 minutes per day on the app with that number being much higher among younger users. These statistics will help you effectively target your audience on this popular social media app.

Benefits of TikTok for marketing

The sheer mass of people using TikTok is enough reason why your business should use this platform for marketing. TikTok is full of ever-changing trends and the app is overall a very fun and creative way to market. There are also many niches that you can target to boost your brand or business awareness. There are paid advertisements on TikTok however, this is a very expensive marketing option. A cheaper and more effective method is influencer marketing. There are 3.1 million influencers on TikTok and each has a community of loyal followers. By collaborating with an influencer, their audience will become familiar with your business or brand which boosts awareness and attracts potential customers. Influencers marketing also makes your business or brand gain credibility amongst their audiences which will go well for your business.