but has previously been used as a substitute for traditional learning management systems. Gameif’s playful approach to learning ensures that employees remain engaged with level-ups, badges, rewards, challenges, and competitions. The platform allows clients to choose their own rewards and motivate teams with personalised incentives. Leaderboards reveal what position each player or team is in and allow employers to rate their performance. With Gameif, clients can update their training topics and contents and make training decisions based on real-time data generated from each user’s activity. Clients can view information such as the number of questions answered, challenges played, strengths and weaknesses in knowledge, and the business’s best performing teams. Moving forward, Loft Media aims to launch Gameif on a global scale to support companies with their training needs, implementation, evaluation, and monitoring. Its objectives are based on motivating users with fun, interactive content and simplifying the tasks of clients’ training departments. Loft Media is driven by its core values of creativity, knowledge, and strategy when creating its innovative solutions. Its mission is to solve clients’ business problems through its extensive experience and inhouse marketing supplements. Its comprehensive services cover all elements of pharma marketing strategy in order to fully transform and add value to clients’ brands. With its simplified four step process, Loft Media collaborates with clients to design and implement an effective strategy that meets their individual goals. The agency is dedicated to continuous improvement and uses various KPIs to measure results and enhance its offerings. Gameif was created to improve the results of clients’ training plans with unique and fun experiences. By utilising gamification and microlearning, the platform can motivate teams and reinforce learning with short snippets of content. Gameif allows clients to update training topics and content based on their teams’ real-time data to ensure the business consistently achieves its learning goals. For the success of Gameif, Loft Media has received this year’s award for Best Healthcare Sector Training Platform Development Company – Mexico. CONTACT DETAILS Contact: Aroón Rivera Company: Loft Media Latam S.C. Web Address: https://www.loftmedialatam.com/ Corporate Coaching & Recruitment Awards 2023 5
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