MarTech Awards 2022

Best Social Media Agency - Middle East Since 2013, Humanize Digital Media Group has been shaping the marketing world, constantly pushing for innovation and the betterment of the industry. At the epicentre of the company lies a desire to lead companies into the future of digital marketing – it does not focus upon B2B or B2C, instead, it has crafted its own effective method. Indeed, Humanize Digital Media Group opts to utilise human-to-human solutions, forging bonds between its clients and their customers in order to ensure long-term results. Social media is a global phenomenon – for example, as of 2022, Statista states that Facebook sits at approximately 2.89 billion active users per month. It is a source for news, communication, and connection. Henceforth, social media can be utilised as an effective marketing tool for your brand. More and more companies are embracing the power of social media, turning it into one of the most popular digital marketing tools. This is evident from the fact that in 2020, social media ad spend stood at approximately 132 billion U.S. dollars, and by 2024, it is expected to exceed the 200-billion-dollar mark. When done right, social media marketing can be incredibly fruitful – by enlisting the help of a social media agency, you can ensure that your platform generates a buzz. Humanize Digital Media Group is a shining example of one of these agencies. Marketing strategies have changed greatly over the years; however, a new wave is on the horizon. The industry simply refuses to slow down. Humanize Digital Media Group falls at the forefront of this wave, shifting away from the traditional B2B and B2C methods and instead moving towards human-to-human marketing. In essence, ‘people don’t buy products, and services, they buy feelings!’ Humanize’s goal is self-explanatory – it is on a mission to ‘Humanize’ brands, thereby breathing life into the company or service. Humanize is an innovative social media agency that boasts 56 talents across Jordan, Palestine, Iraq, Lebanon, and the UAE, that are equipped to provide up to date brand insights. Moreover, this allows Humanize to provide its clients with services that will bolster their brand’s social media activities in an innovative and unique manner. This then provides the client with a competitive edge – something that has become significantly more important in recent years. Of course, both strategic and creative solutions can be left to Humanize, giving the client more time to focus on what’s truly important. ‘Your customers will forget what you said or what you did, but they’ll never forget how you made them feel,’ the company writes. In turn, it focuses upon invoking feelings within its customer’s audience – it wants them to have an experience that they won’t forget. Humanize understands that it is imperative that the audience gains an awareness of what its client does – who they are, what services they offer, how they conduct their operations. Therefore, it offers a range of services, each designed to bolster the customer’s connection with their audience. The company endeavours to deeply understand its client’s assets and, most importantly, their audience. Without this data, Humanize would not be able to design the focused and targeted content that it prides itself upon. Henceforth, the company takes a wholly transparent approach when working with clients as it hopes to ‘build relationships not profiles.’ There should not be a grey area when working with clients, it is imperative to forge clear communication that relays information in a concise way. Working across a plethora of industries, including aerospace, banking, and fashion, the company offers content creation services, social media monitoring, advertising, PR campaigns, and much more. If it relates to brand management via social media channels, Humanize does it. Due to the bespoke nature of these services, Humanize believes that no partnership can be cultivated without ensuring openness and accountability during the collaborative process. Humanize is an innovative social media agency that boasts 56 talents across Jordan, Palestine, Iraq, Lebanon, and the UAE, that are equipped to provide up to date brand insights.

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