This Pandemic has flipped the world upside down. Compared to last year’s revenue, if your business is struggling to keep up, you are not alone. However, if your business is still up and running, you are better off than 100,000 businesses that had to shut their doors due to the Covid outbreak.
The biggest mistake most businesses are making is cutting back on their marketing expenses. Which means there’s an opportunity for you to shine brighter than the competition.
But times have changed. Marketing campaigns that were a hit in 2019 have become redundant or, perhaps, insensitive in 2020.
We had a chance to interact with the core team of Odyssey New Media who are a digital marketing agency in Birmingham, and here are a few do’s and don’ts that we’d like to share with you. You can implement these insights right away and save your business from getting lost in oblivion.
Don’t go off the grid
While it’s natural to stay low-key under such circumstances, that is only going to keep you out of sight, which is not good for your business. You are no health expert to advise people, but you can at least acknowledge the situation, talk about it and let your customers know you are always there in case they need you.
In short, don’t slash your marketing budget. Instead, find cheaper and organic ways to advertise your business. Which brings us to the next point.
Focus on Organic SEO
Running paid ads on Google requires a lot of capital, which is in short supply these days. But that doesn’t mean you cannot reach your prospects in the virtual world. Where every business is calling off their SEO campaigns to save pennies, this is your chance to double down. By the time everything returns to normal, your business will be on top of the SEO game.
Rethink your automation activities
Automation has become an integral part of online marketing, and it might be a great aid in driving your revenue. But it’s time to rethink your automated activities to reflect changes that this pandemic has caused. Review and adapt your automated email response, chatbots and other activities to the current scenario so that your business does not come across as insensitive or profit-oriented during these trying times.
Reintroduce Your Brand
Your customers know who you are, but do they know what you stand for? Consciously or subconsciously, people love to buy from businesses with whom they can connect on a deeper, emotional level. And the best way to trigger emotions is to weave stories around your vision and how you are responding to this pandemic situation in order to reinforce trust with your customers.
Establish Your Employer Brand
With the effect of the pandemic fading and the supply chain getting back to normal, businesses are going into hiring mode. You can leverage your marketing campaigns to communicate your company’s culture and encourage like-minded people to work with you. Fun and creative campaigns will show that your company is a cool place to work at. And who doesn’t want that?
Participate in Virtual Events
People can’t gather in auditoriums but there are no restrictions on virtual events. See it as an opportunity to make yourself visible to your future prospects and talk about your organisation, product launches or anything of value to your prospects. This can also be a great way to collaborate with other businesses for mutual benefit.
Nobody knows when this pandemic will be over. So, instead of looking for the light at the end of the tunnel, adapt and improvise. Ask yourself, what you can do at this moment. Even if you can’t take a big leap forward, take one small step at a time. Stop for nothing!