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Reliable Real Estate Experts.

When making huge decisions, having expert advice at your fingertips gives an enormous amount of security that you’re making the…

Reliable Real Estate Experts

5th March 2020

Jeff Cook Real Estate

When making huge decisions, having expert advice at your fingertips gives an enormous amount of security that you’re making the right choice. For the people of South Carolina, Jeff Cook Real Estate are the experts you need when making the biggest decision of your life – the decision about your home. Named as Corporate Vision’s Most Influential Leader in Real Estate 2020 – South Carolina, we profile this business to find out more.

The process of buying and selling a house quickly is not straight-forward to the uninitiated. Doing the necessary research and preparation takes a great deal of time. The team at Jeff Cook are perfectly equipped to simplify the entire process from beginning to end, and their considerable success has seen them spreading their influence from Charleston across the rest of South Carolina. With over 150 real estate agents to draw upon, it’s no surprise that Jeff Cook has become a household name across the region.

Jeff Cook Real Estate’s success is founded on its professional approach that transforms the buying and selling process into one that is incredibly easy for clients. Tailoring each case to the specific needs of the client, Jeff and his team take on work ranging from first-time home buyers to sellers looking to relocate to empty nesters ready to downsize for retirement. A team of highly qualified and skilled negotiators, led and guided by Jeff himself, ensure that clients always get the best possible treatment. With a genuine desire to see clients living in their dream houses, it’s not surprising that when difficult situations arise, the team will work tirelessly to create a solution.

Two of the services that Jeff Cook Real Estate is able to offer clients are its Guaranteed Sales Program and new development, Jeff Cook Offers. The Guaranteed Sales Program does exactly it says, providing homeowners with the muchneeded, and often quite rare, security that their home is certain to sell. If it does not sell in the agreed-upon time period, Jeff Cook Real Estate will buy it. Jeff Cook Offers is a new program for distressed homeowners and buyers that aren’t mortgage eligible and cannot sell or buy their homes through traditional real estate methods.

Something sets Jeff Cook Real Estate apart from any other company is that it offers its agents support staff. These come in the form of transaction coordinators that manage to list anywhere from 70-170 homes a month. Key to the way in which Jeff Cook Real Estate operates is a sense of competition, with a variety of types from internal, to office-to-office, from a quarterly to yearly basis, that are designed to keep agents and employees sharp, focused and driven. More than anything else, this decision ensures that there is always a clear goal in mind.

Finding space for success is another factor in the success of the company and how it works, with regular celebrations for friends and family when there are life changes. In this way, Jeff Cook Real Estate creates a circle of support that allows the team to take share and give more than its competitors. The company also gives back, with a chiropractor visiting weekly to serve hardworking employees, celebratory lunches and parties in the office and the traditional bell ring to celebrate the purchase of a home or other success.

The success of the business has not always been so certain, with some formidable challenges thrown in the direction of Jeff and his hardworking team. The first major real estate downturn hit the budding business hard, with Jeff forced to take out additional mortgages to ensure that the small staff could still be paid. What it encouraged, however, was the need to ensure that his business was not also successful, but protected from other outside factors that could drag it down without warning. Should there be another market downturn, the team at Jeff Cook Real Estate are fully equipped not only to survive the change but thrive within it. A key part of this has not just been the continuing expansion of the company, but looking at how the company is run to find ways of sustaining that growth as time goes on.

The expansion of the company over the last few years has changed the way in which Jeff Cook has operated his business. It has seen an extraordinary growth, with new offices and outposts opening more and more frequently. To accommodate this growth, the need to introduce a new company structure has become apparent. After several months of work, Jeff Cook Real Estate will be implementing a new company structure designed to create agents who are powerhouse leaders.

It is a form of business that has never been seen in the real estate industry, and will allow the hardworking team at Jeff Cook Real Estate to create hardworking teams of their own. This growth will naturally be guided by the experienced hands of Jeff Cook’s management team, with no alternative being better suited to the task than one of the most successful organisations in the entirety of the USA. This change has come about to encourage a culture of success. When a Jeff Cook Real Estate agent achieve success, the brokerage has success, and critical to that is ensuring that agents aren’t limited in any way. This is a chance for the business to redefine the way in which real estate is done in the country, once again trailblazing a new path for the industry.

Finding success isn’t easy, no matter how good the intention, but the team at Jeff Cook Real Estate have drawn on their formidable expertise to create solutions for clients that ensure they are able to take advantage of their dream opportunities. An important approach that Jeff brings to his company is an attitude of empowerment, both empowering employees to achieve their goals as effectively as possible and employing people to make the decisions they want and need to make. By putting people first, Jeff has driven his company to enormous success and with a new approach unheard of in the industry driving them forward, it seems like this success is likely to continue for several years to come.

Contact: Megan Garrell
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Categories: Advice

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