Revamping Your Brand: A Guide to a Smooth Transition

While they adopt various strategies to survive during their initial phases, many postpone branding.  As time goes on and the brand gains traction, it is essential to create a brand identity or revamp your business by changing your previous brand identity to pave the path for sustainable development and scalability.

The practice has been seen among big-name companies, like Uber, who updated their logo and redesigned their mobile application to refresh their look and rebrand their company. If you are planning for a part of a complete revamp for your business as well, here are tips that can ensure that the transition is smooth and the rebranding is successful for your business.

1.    Focus On Your Unique Selling Point

Your brand identity needs to reflect your main product or service. This will deliver the core message of your business to customers in an indirect way. To become competitive, especially in saturated industries, it is essential to differentiate your product or service from competitors and emphasize the unique selling point in your revamping strategy.

2.    Hire an Expert

Business owners and executives might be biased towards various aspects of rebranding, so you will need a third party to look at things objectively. You should hire a brand consultant with experience working with businesses in the same industry. They will be familiar with consumer preferences, the latest trends, and competitor practices and will be of significant help in helping you strategize your brand’s revamping and execute it smoothly.

3.     Expand Your Audience

Your target market can be larger than your prediction. It is essential to thoroughly study consumer profiles and pinpoint your target market based on data and research available. You should identify any other market segments you can potentially target with the revamp. It is also essential to keep catering to the preferences of your existing client base so that you do not lose your current customers in revamping it.

4.    Strategize the Announcement

The announcement of your rebranding has to be strategized so that it makes sense to the customer, and they are also ready for it. Customers only care how the rebranding is going to affect them and do not care as much about the logo or design aspect of it. You can use influencer marketing or your social media platforms to announce the rebranding beforehand and explain the need for it to your customers.

5.     Change Social Media

In this era of digitalization, your online presence is the first thing your potential customers search for. If you’re rebranding your business, changing your social media look can make all the difference. You can use different fonts and designs and curate a theme that aligns with your business. If you are planning to change the name of your business as well, it is essential to search for the available domain for all your social media accounts.

Social media

6.    Change Your Logo

The most fundamental change you can bring to your business while revamping is changing your logo. This can immediately shift the whole identity of a brand and inform your customers of the change. You can change your colour scheme and typography and maybe even your mission statement to something that aligns with your new identity. Hiring an expert graphic designer can help you create an ideal logo to give your business a fresh look. To incorporate the new logo, you’ll also have to print brochures, pamphlets, store boards, billboards, and your packaging material. Many affordable digital printing services can facilitate you in making this change affordably.

7.    New Advertisements

Creating new advertisements to market the rebranding is crucial; otherwise, you risk losing loyal consumers to confusion. You can use social media, billboards, or even mass media like television to keep the customer informed. All ads must communicate the reason behind the revamp and help you draw a new demographic that can help you expand your target audience base.

8.    Eliminate Traces of Your Old Brand

During rebranding, you must revamp all aspects of your business to give it a fresh look. If you leave certain outdated elements of your business during the transition, your business may look unprofessional. This may also confuse customers, and your company may come across as unorganized. So, make sure that you eliminate all traces of your old brand identity and give your business a new start.

Endnote

Your brand identity plays a crucial role in the success of your business in the long run. If you are a new business and working on a small scale, a complete revamp is advisable to take your visuals and marketing to the next level. However, if you own a mature company, you have much more to lose with an overhaul and may lose your existing customer base. In such a case, partial rebranding is recommended to keep up with the changing trends.