Sustainable Skincare from a Leading Private-Label Manufacturer

The world of skincare offers infinite possibility, with budding entrepreneurs and established brands alike able to choose between putting their name on stock private-label products or formulating their own creations from scratch. Bellus Labs, the Private-Label Skincare Manufacturer of the Year 2025 – USA, takes great pride in supporting clients through this process, with its commitment to natural cosmetics and innovative practices making it the ultimate partner for all things related to private-label skincare. Company co-founder Michael Cimo was on hand for more.

When family business Bellus Labs opened its doors in 2016, its aim was to set the standard for cosmetics manufacturers in the US, delivering sustainable beauty manufacturing without sacrificing on the affordability and personal touch its clients seek from a partner. As Michael told us: “At Bellus Labs, we’ve always had one goal – to make natural cosmetics that actually work, without cutting corners.” Now, almost a decade later, it is safe to say this resolve remains stronger than ever – just performed on a much bigger scale.

From its three FDA-approved locations in the strategic heart of the Morris County, New Jersey, Bellus Labs covers everything from creating its own lines of core and luxury private-label products to product formulation and formula manufacturing on a case-by-case basis for clients. The team also offer label design and marketing services – well aware that first impressions count when it comes to the increasingly crowded cosmetics market – and deliver free strategy consultations to help grow the brands of its discerning partners.

“We still care about every single product that leaves our lab,” Michael explained, “and we still believe in natural beauty without compromise.” These guiding principles have helped Bellus Labs to find its niche, which is crucial given that there are a lot of manufacturers occupying this space. Very few are able to match the blend of innovation and strict quality control achieved by Bellus Labs however, which is one of the only labs to work with a full Activated Silk^™ peptide line, giving its luxury formulas a competitive edge.

These innovative peptides – which comprise a powerful set of natural silk-protein technologies – are at the heart of its Luxe Line and continue to stand Bellus Labs in good stead. This line was launched earlier this year with all three Activated Silk peptides in play, marking a new milestone for this cutting-edge technology. Yet, what really made this endeavour a success was the collaborative ethos behind it, which saw the team work with their clients to make sure every formula and batch was stable and safe.

“For us, it’s about integrity, staying ahead with innovation, being mindful of the planet, and never settling for ‘good enough’ when we can make it great.”

Every project carried out by Bellus Labs sees the company make items to order, guaranteeing the client gets exactly what they want whilst also cutting down on waste. Only the latest, most trendsetting ingredients are used, with Bellus Labs offering what is one of the largest selections of ingredient variations across skincare labs across the US. Just some of the ingredients clients can choose from include nutrient-rich fruits and powerhouse hydrators such as hyaluronic acid, not to mention luxury staples like caviar extract.

Bellus Labs’ ingredients – which are all 100% natural and cruelty free – are far from the only reason clients choose the brand as their private-label skincare manufacturer. For example, the belief that launching a new line should never come at an overwhelming cost to the client sees the company offer some of the lowest minimum-order quantities in this space, often just 250 units across many of its products. Outside of this, additional boost and scent customisation options help to elevate these formulas and add a client’s signature touch.

All of this is incredibly impressive, but Michael’s belief is that the success Bellus Labs has experienced over the last decade is down to the team behind it. Michael co-founded the brand alongside wife Kristina, and together they oversee a team anchored to more than 25 years of experience in this industry. This means these experts know what it takes to succeed in this environment, knowledge they share with their clients as they work alongside them to turn their ideas into tangible products, and the blueprint for their brand’s success.

A heap of five-star reviews and features from leading lifestyle brands such as Vogue, GQ, Glamour, and Elle underpin the impact of this team, who have grown Bellus Labs into the leading natural skincare lab in the US as a result of their tireless efforts. The acclaim certainly helps, but it is not the pursuit of glory or titles that keeps Bellus Labs and its team moving in the right direction. Rather, it is connecting everyone – from its chemists and production staff to office crew – to the bigger picture, ensuring an aligned, results-driven culture.

“Bellus Labs exceeded every expectation. Their formulations are innovative, their quality unmatched, and their team a joy to work with.”

This culture has proven essential in keeping Bellus Labs running smoothly, and it was relied upon heavily during the holiday rush experienced by the company’s services after its feature in Vogue. With orders spiking, lead times stretched, putting the fast-track production that the team offer in jeopardy. Getting back on track was key, meaning the company had to lengthen shifts, bring in additional help, and tighten up workflows. It was an intense period, but Bellus Labs ultimately came out the other side much stronger.

On the back of this, Michael shared some advice on how those in their own industries can better prepare and approach the challenges they will inevitably encounter with the same gusto as Bellus Labs: “Know your market better than anyone else and be ready to pivot when things change. Don’t skimp on quality or compliance and put time into building relationships, because trust is the thing that will carry you when challenges come up.”

Having seen off this and any other challenges that could potentially hinder its progress on the way to the top, this US-based natural cosmetics manufacturer is incredibly excited about its next steps. As with many companies and industries, these revolve around AI integration, which Bellus Labs can use when it creates formulas to streamline the process and ensure it is as precise as possible with its ingredient choices.

More generally, Bellus Labs seeks out global expansion, to increase the sustainable packaging options offered at its GMP-certified cosmetics lab, hit one million followers across its B2B communications, and finally work with its biotech partners to develop the next generation of natural actives, paving the way for a new trend. Michael added: “We plan to keep pushing the industry forwards whilst staying true to our roots”, certainly encapsulating the values of quality, innovation, and client success.

Simply put, Bellus Labs mixes science with nature to bring visions to life, doing so in a way that is safe, sustainable, fully accredited, and indicative of industry-high standards. The award-winning manufacturing and formulation services this gives way to has seen the company trusted by almost 500 brands to create their skincare products in the last 12 months alone. Whether these clients are in search of stock private-label skincare products, altered formulations, or entirely bespoke solutions, Bellus Labs has the answer.

More information about the services of this, the Private-Label Skincare Manufacturer of the Year 2025 – USA, can be found at the web address below.

Contact Details

Contact: Michael Cimo

Company: Bellus Labs

Web Address: https://www.sbellus.com/