What to Look for When Hiring a Local SEO Agency?

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Almost every business that uses a website understands what search engine optimization (SEO) is, and why it is so important when it comes to generating foot traffic and online sales. However, some smaller businesses might not realize how important a more local SEO may be for them.

But what is a local SEO agency, and how does it differ from a regular SEO?

Keep reading to learn more about local SEO vs regular SEO agencies, and how to look for the perfect agency for your business.

What Exactly is Local SEO vs Regular SEO?

Regular SEO works on making sure you appear across the nation or the globe when people search for things similar to your website’s focus. This may seem like a great option, but it isn’t always.

Think about a local business that does not ship its products. It wouldn’t do them any good to appear in searches by people in New York if they were only in Seattle unless someone was specifically looking for places in that state.

However, with local search engine optimization services, you can make sure your Seattle business appears in the city it should, and not halfway across the country.

6 Questions to Ask Your Local SEO Agency

You don’t want to just pick any local SEO agency. If you do, you risk finding someone that you spend a lot of money to hire, only to find out that they do nothing to help your business.

Therefore, before you hire any agency, it is worth asking a few questions to make sure they know what they are talking about and are the real deal.

  • How do you handle research?
  • Are you willing to share your rankings and traffic information?
  • Does your agency offer any additional services?
  • What do you consider client success?
  • How do you handle organic ranking?
  • How long until I can expect to see results?
  • What metrics do you focus on the most?

What to be Wary of With SEO Agencies?

On top of asking the questions above, there are some warning signs to look out for when picking out a company.

These will ensure that you can look for any red flags and make sure you get the best company for you.

Make sure they aren’t lying. A lot of agencies make promises they can’t keep to bring in more customers. One big lie that some bad companies will say is that you will never lose ranking. As nice as that sounds, Google changes its search engine features roughly 600 times a year, and a loss in rankings will happen at some point. How well did they interview you? The interview process should be a two-way street. They are losing money helping difficult companies as it takes money and they get no results. If an agency is willing to take anyone in, it shows that they aren’t a company that will personally work with you to get work. Instead, they will use cookie-cutter methods that aren’t beneficial for anyone.


Many people are trying to get into the SEO field, and may not have the skills necessary to promote business the way they should. Before you invest any money into a company that is meant to help you, make sure you understand what you are looking for.

First off, decide whether a local or regular SEO agency is for you, then, make sure you go in with the proper questions to determine tier validity.

Doing this will make sure your business gets promoted the way it should, and you will see benefits in foot traffic in no time!