Why KPIs Are The Key To Your Business’ Success


As an entrepreneur, you need to understand how your enterprise is performing every day. This way, you’ll have an idea of what to change and where to focus your energy. One way to achieve this is by consistently checking your key performance indicators (KPIs).

KPIs are more than just numbers that you report daily, weekly, or monthly. They show you the health and performance level of your business. You can then make critical decisions based on the analysis of this data. This article will explain why understanding business metrics and KPIs are important for the success of your business.


Why are KPIs important?

Key performance indicators are common aspects of any business management. Simply put, a KPI is a quantifiable value that measures the performance of a business over a given period of time. These parameters enhance the decision-making process by providing an analytical basis. They also provide a focus for operational and strategic improvement because they give business owners an idea of what and where to make improvements.

So, why are KPIs so important in any business success?


1. Monitor company health

One of the reasons why KPIs are the key to your business growth is they act as your company’s health scorecard. With a set of key performance indicators, you can monitor the vital signs of your business operations.

There are many things that you can monitor in your business, but the main categories that most people focus on are customers, employees, revenue, and processes. You need to make sure that customer needs are met, as they’re among the main stakeholders. Customer satisfaction score (SCAT), net promoter score (NPS), and first response time are among the main modes of measuring customer satisfaction.

Employees also play a massive role in the growth of your business. So, you need to monitor them and see where you should improve as a company, giving them the most favorable working environment. Remember, there’s a performance indicator for just about anything. So, it’s up to you to choose the most suitable KPI that’ll give you accurate insights into your business.

If you’re offering field services, for instance, some of the main KPIs to consider are customer satisfaction, employee retention, and first-time fix rate. However, it can be overwhelming to monitor all these factors, especially if you have more than one team working at any given time, logging in to a number of different platforms to track the work they are doing. For that reason, software applications, like the one offered by Jobber, have been created specifically to consolidate all your business operations and keep you organized. You don’t need to be technical to use them either. Your entire business – quoting, scheduling, invoicing, communications and payment processes can all be done on location from your smart device and uploaded in real time.


2. Helps you make adjustments

Being able to make internal systems adjustments is essential if you are going to be able to improve them. Even the most established companies are constantly looking for ways to do things better and adapt to evolving customer needs. Measurable key performance indicators help firms to identify if there are any problem areas that need addressing so they can be acted on accordingly before causing any detriment to the business.


3. Helps measure progress

Monitoring company health and making necessary adjustments is one thing, but measuring progress is another. After making changes to your operations, it’s important that you check whether your desired results are met. Key performance indicators play a vital role in this process.

Ensure you set regular targets every week, month, and year and use the tracked information to measure your progress. These statistics can also help you manage profits and losses along the way.



Evaluating the health and progress of your business operations is crucial to enhance your business performance and increase your chances of success. KPIs help in this regard by allowing you to measure the parameters that tell you about the health and performance of your business, and what needs to be adjusted to meet your desired objectives.

Keep in mind that KPIs come in different types. So, it’s up to you to find KPIs that work for your business. For instance, leading and result indicators can come in handy when planning to make adjustments to your current operations.