While it’s good to see that employers are concerned about the well-being of their employees, the sad reality is that many businesses waste money on work-life initiatives that don’t benefit the majority of their employees or do much of anything to enrich the broader corporate culture.

It’s for this reason that London-based start-up GoSweat has announced the launch of an entirely new corporate wellness benefit that gives employees access to 1000’s of fitness and wellbeing experiences from some of the best Sports Providers around the UK, offering more than just physical health, but experiences that cover every aspect of mind, body and soul.

GoSweat has already partnered with a number of large corporates such as Age UK, Workday and Medallia with the aim to connect many more employers and HR managers struggling with employee recruitment, retention and motivation to show them how exercise and diverse wellness-focused experiences directly impact employee morale, resilience and motivation through a unique way of engaging employees and inspiring them to commit to a healthier and active lifestyle. 

Stephanie Newport-Booth, Founder of GoSweat comments: Supporting employees mental and physical wellbeing is imperative to having a healthy, happy team. Defining what’s ‘healthy’ varies from person to person, so often we forget that employees are people, with their own individual feelings, goals, and challenges. Treat your employees as individuals, and support them with preventative incentives, like GoSweat, that encourage positive mental and physical wellbeing.”

Whilst many companies might see a gym membership credit as a way of checking off their ‘employee wellness’ box, GoSweat offers a smart benefits system which empowers employees to connect with their physical and mental wellbeing goals and promote positive behavioural change, reducing work stress and increasing interpersonal bonds.

The value-added to the economy by people who are at work and have or have had mental health problems is as high as £225 billion per year, which represents 12.1% of the UK’s total GDP.