Over the years, you’ve probably noticed that the entire shopping experience has shifted. New technologies are being introduced around the world to help streamline how we carry out our shopping tasks and ultimately make processes easier. With no sign of developments slowing down in the world of retail — we investigate whether these new in-store features are beneficial for businesses, and how the overall customer experience is being enhanced.

Wherever you venture out with your friends and family, you’ve probably used self-service terminals to help quicken the shopping process. The recent wave of implementations is in a bid to reduce the number of queues, improve shopper privacy, create a speedier purchase process, and to reduce costs while increasing profits.

Currently, there are around 200,000 self-service checkouts around the world which is a huge increase from 191,000 in 2013. However, it has been predicted that by 2019 we will see around 325,000 in total. The same survey found that 90% of respondents had actually used this method of checkout.

The benefits

The average person visits their local supermarket on average two or three times a week. Evidently, with the increase on shopping trips, shoppers are putting fewer items in their basket — supporting the need of a quick self-service check-out.

The shoppers age plays an important role in how the self-service checkouts are being used. Those who fit in the bracket of 18-39 found this method of checkout easy to use (90%) and half of those over the age of 60 made the same comment.

With an up-to-date modern interface, users can scan at their own desired pace and free up time in other areas of the supermarket. With this, businesses can reduce the number of unnecessary jobs, which will in turn save on costs.

Not only that, traditional conveyer-belt set ups take up a lot of store space — by opting for self-service terminals, you could save a lot of space. Although this could be costly at first, it will have positive impacts in the long run and allow your business to adapt easily with any future technological developments.

Once a store has decided upon implementing more of these self-service terminals, it can shift its focus on driving more sales. While you wouldn’t necessarily still have traditional service checkouts in place, your trained point of service team will be able to tend to customers and offer them tailored advice to what they need.

Which countries have implemented self-service terminals?

Although a lot of countries are now picking up with this new trend, it must be known that Australia and Italy are making the biggest noise in retail. With more self-service terminals in-store, businesses now have the option to reduce the number of people they employ and encourage shoppers to scan their own items.

Employment is on the increase however, with self-service theft becoming a greater issue as the years go by. Over a 12-month period, Coles Supermarkets caught over 11,000 shoppers stealing from self-service terminals — leading to more stores training up staff members to help prevent this from continuously occurring.

Over the next 12-18 months, 60% of businesses expect that they will install self-service terminals in their store. However, you must also consider:

·         How will you deal with potential theft and/or inventory management?

·         What is the best approach to integrate this into your store design?

·         How can you use self-service to optimize your customer experience?

With the right customer experience software, you’ll be able to amplify your retail business.