As a business leader, you’re seeking signs and signals of change. In the last year, the need for change in sales training has risen to the top. There’s no question that sales training is the way to keep your business thriving.
With more reliance on virtual learning, many organizations are making changes to their educational approach. More organizations are turning to professional sales training to keep their teams engaged.
High growth companies are keenly tuned in to the power of sales coaching, mentoring, and training. The reasons for this go far beyond the obvious ones of professional skills development.
Effective sales training has a direct impact on employee motivation, engagement, and satisfaction. This all contributes to the bottom line and confirms that training is a key component of business success.
1. Employee Motivation
With more employees working remotely, sales leaders are looking for ways to encourage, motivate, and support effectiveness. A comprehensive sales training helps your team grow new skills, refine processes for virtual sales, and achieve their goals.
2. Employee Engagement
Fostering employee engagement is not only intelligent; it’s good for the bottom line. Training is a way to develop sales skills and grow future leaders. Smart organizations are investing in short and long-term success.
3. Employee Satisfaction
Sales professionals want to have the knowledge, skills, and tools to succeed. With quality sales training, mentorship, and coaching, you’ll enable people to master the skills they need. You’re increasing employee satisfaction in the short and long term.
4. Employee Ease with Remote Working
As employees master the new demands of remote working, companies are offering care and support in new ways.
How can you do this in your organization? Consider the practical and educational needs of your employees. Many companies offer training to help employees and teams stay engaged while working remotely. Employees can learn new skills, master technology, and work productively.
Many companies are finding ways to provide practical help. You could consider offering technical support. Provide workers with workstations and technology tools.
If you’re not sure where to start, ask your employees. Employees have different needs for a home office. They may appreciate assistance in setting up a home workspace with office furniture, lighting, and networking.
Many sales employees are working from home and relying on company health programs. Consider how your company can offer health and wellness benefits to provide peace of mind. Some organizations offer financial help for medical visits, vaccination appointments, virtual health care, and mental health wellness.
5. Powerful Sales Impact
The number one reason why high-growth companies invest in sales training is Sales results.
Small and large organizations invest in sales training for one single reason: it works. Industry experts from Accenture estimate that sales training delivers a 353% ROI. This means that every dollar your company invests receives a $4.53 return.
While you may have been looking at sales impact, there are further places where training is a remarkable investment. Factor in the money that will be saved by not having to hire new employees, conduct new-hire training, and offer coach and mentoring.
Additionally, add up savings from not having a loss in sales productivity due to attrition or talented employees leaving for more attractive positions.
6. Positive Corporate Culture
Every business has a unique culture. It’s something you can feel and sense in any sales organization. Exceptional leaders and teams most often arise out of an organization of shared values, goals, and practices.
In popular language, this is termed, “the vibe.” Each tribe or culture has a certain vibe. In organizations where high-quality training is the norm, there’s a felt sense that people are considered valuable. Employees know that they can grow their skills, expand their knowledge, and master new dimensions of leadership.
This culture is radically different than one where people are not valued, not receiving training, and not getting professional coaching.
A positive corporate culture with quality training is a lot more appealing to employees and customers.
7. Adapt to the Future
We’re looking at ways to adapt to the new normal, cultivate a positive learning environment, and cultivate a values-driven culture. In many ways, the challenges and turbulence of the last year provoked us to adapt and become more agile.
A lot of people in business and academia talk about agility. It’s seen as a lofty concept that enables leaders and organizations to stay flexible. Sales training is a way to help your employees and teams stay agile and adaptive—every day.