While the promotion of social media and websites may seem simple, the path of mobile apps is often more complex. After the application is developed, it is launched on popular app stores such as Apple and Google. However, promoting this new app can sometimes lead to issues with the overall progress.

The experts of Radaso.com explained the mobile application search engine optimization concept and its significance, the business challenges it helps tackle, and the expected outcomes and timelines.

Whether you are a marketer promoting a mobile application or have just created or launched one, this information will be essential for the success of your project.

What is ASO?

App Store Optimization (ASO) is a comprehensive set of actions focused on optimizing mobile applications.

Search engine optimization of mobile applications is important to achieve the following goals:

• increase the visibility of the mobile application in searches;
• increase the conversion rate;
• get an increase in installations;
• raise positions by keywords and categories;
• contribute to the growth of profits.

It involves a straightforward process of collecting and processing data, making recommendations for improving the application and supporting these recommendations with information based on metadata. This ultimately leads to the formation of a strategy based on specific indicators.

What are the Benefits of ASO?

Demand in the audience for search optimization of an application is crucial for its operation.

To begin with, the search can feature an impressive amount of traffic. Secondly, ASO allows you to stand out from all other apps by competing for your audience with only a limited number of apps (without taking on all the competition). However, it constantly puts a lot of effort not only into placing the app but also into attracting the audience.

ASO is a good opportunity that has many benefits and SEO assignments for an application. Meanwhile, some app developers consider how fast ASO can help them manage the needed results.

But without basic mobile app optimization, you shouldn’t expect good results and ASO payback in the first 30 days, even with search engine optimization.

After 60-90 days, optimization can cover the expenses and result in the fulfillment of expectations.

Final Thoughts

The benefits of search engine optimization for mobile apps are good, but developers are still wondering if their app needs optimization.

Suppose you are waiting for the growth of installations when launching a mobile application. In that case, you need ASO because the audience is looking for applications mainly in the search for virtual stores.

Let’s summarize. The importance of ASO is undeniable. If you want the mobile application you are launching to become successful and in demand among the audience, then get ready to trust a specialist and tune in to long-term work. So, ASO is not a one-time action, but regular work on improving positions in the app store, constant analysis, and rating. The RadASO experts can help your application achieve greater results in appstore optimization.