4. Videos
Videos are becoming the go-to platform for online posts. Inc.com projects that videos will be comprise 80% of all Internet traffic in the world by the year 2020. Currently, 87% of companies employ videos in the marketing campaigns because 95% of viewers claim that they recall the messages easier when watching videos. To make the most of this trend, marketers must develop short, powerful, and effective videos that grab viewers’ attention in a short 7-second window to stay relevant.
5. Augmented Reality
With the continued growth of video, one way social media is continuing to evolve is through augmented reality (AR). AR raises the bar for a fully interactive UX. Take for example the L’Oreal app, which gives users the option to try out make-up and hairstyles without having to step into an actual storefront. This innovative feature appears to be a great way to sell consumers on projects that they’ve never tried before. It seems to be yielding positive results as it has led to sales boosts. Marketers can similarly take advantage of this trend by creating AR-enriched campaigns — as long as these are engaging, creative, and value-adding to the target audience.