As the world has become more digital and technical, businesses, organisations, and individuals alike have all had to adjust their service offerings and create an online presence. However, simply having an online presence is not enough. That online presence has to have all the necessary information, and be ranked high enough so that customers can easily find it. Understanding the ins and outs of SEO is Bruce Clay Inc., which has been named the Most Outstanding SEO Training & Services Provider – 2021 in this issue of Corporate Vision. Join us as we find out more about the business and Bruce Clay himself, and highlight the success that both have seen.
Search engine optimisation, otherwise known as SEO, has become a staple of business in the twenty-first century. The emergence of search engines such as the ever-dominant Google, amongst others, has paved the way for businesses to scramble in order to be ranked on the first page of searches that relate to what they are offering. There are all sorts of tips, techniques, and tricks that businesses can make use of when creating their online presence and adjusting it to ensure that they are consistently ranked higher and better on search results that pertain to them. Uncovering and finding these secrets is not easy, but something that Bruce Clay and his team have dedicated much of their professional lives to. Since first being formed back in 1996, the work of Bruce Clay Inc. has been focused on becoming the world’s premier search marketing agency that delivers results for its clients. Fast forward nearly a quarter of a century, and that is certainly the case today for Bruce Clay Inc. and Mr Clay himself as an individual.
Having established itself and built up a repertoire of outstanding services over the course of twenty-five years, Bruce Clay Inc. can now hold its collective head high and take pride in the fact that it is a premier search marketing agency. In essence, what Bruce Clay Inc. does for its clients is get them and their websites traffic from search engines and search engine results. The firm is a strict follower of search engine guidelines, and it succeeds in generating results for its clients. In many cases, it would certainly be fair to say that Bruce Clay Inc. has changed lives by generating traffic to websites through legendary skills. A quick Google search itself will bring up results of Mr Clay’s own colleagues citing him as the father of search engine optimisation.
The way it works for clients partnering with Bruce Clay Inc. is this: they put their trust in the firm completely to focus their efforts and activities on driving traffic to a particular website. Achieving this can be done through search marketing activities, such as search engine optimisation techniques, pay-per-click techniques, SEO-driven content, and social media advertisements. These are very much where Bruce Clay Inc.’s core services lie, and the firm ensures that it only employs experts to guarantee the best service possible for clients. Every single one of the analysts working at Bruce Clay Inc. has more than ten years in their given space, and are clearly experts on the matter of search engine optimisation and marketing, and each of the technical consultants also has more than ten years’ experience in their chosen field.
Mr Clay has intentionally built a team of the very best experts so as to ensure that his clients get the very best SEO service that money can buy. Even Mr Clay himself is an expert, having been in the industry for more than a quarter of a century. He has shared his knowledge and spoken at more than three hundred conference sessions, written three top quality books, and has offices on five different continents. The breadth and depth of Mr Clay’s expertise in this particular subject matter is second to none, and anyone would be hard pressed to find a reason not to work with this incredibly knowledgeable and insightful individual. Mr Clay has spent years crafting his name into a brand that is synonymous with success, and Bruce Clay Inc. is now well known as being the agency that people call when they cannot afford to fail when it comes to search results. In doing so, the work of Bruce Clay Inc. is also synonymous with expertise, competence, value, and service. This is the company that clients turn to if they really want to get traffic from search engines.
Just a handful of the services that Bruce Clay Inc. offers has already been outlined above, but there is so much more to what the firm has to offer than simply titles of service. Search engine optimisation is such a wide-ranging area for example, and the SEO services provided by the firm demand greater exploration and understanding. In delivering SEO services to clients, the firm’s goal is to get clients into a position where they are in the top three rankings for important keywords, thereby generating increased website traffic. There are also three core ways in which the firm delivers its SEO services: retainers, blocks, and audits. With a retainer, Bruce Clay Inc. runs in sprints of four weeks each, staffing a client project with an agile team that is capable of overseeing a high quality SEO program. It includes on-page, off-page, and server analysis, covering desktop and mobile websites, as well as expertise, authority, trust, and maintenance signals.
Blocks of time service are also available. Clients can buy a block of time that stacks up in multiples of twenty hours. Through expert consulting over the next six months, these twenty hours can be used by clients who are driving their own projects but need some help with the trickier aspects and harder questions. This is ideal where a client has some SEO capability themselves, and just wants someone for the tough issues. Rounding off the SEO services is the complex audits. They vary by purpose of course, and can be anything from simple reviews, to deep penalty detection and repair, to comprehensive full suite audits with implementation support. Whatever the need or the purpose, Bruce Clay Inc. is there to help with whatever is needed.
Audits then lead to the delivery of reports and discussions around the findings that are contained within those reports. Bruce Clay Inc. then has its team work with the recipients of those reports for a full three months to focus on mentoring, consulting, guidance, and eventual confirmation of best SEO practices that can stem from those findings. Upon delivery of the final report, clients will find that it also contains a severity and priority list of things that need to be done as soon as possible. Oftentimes, these things are exactly what a firm needs to succeed, and can pertain to a myriad of different areas.
Content expertise, link authority, earned trust, and a sound SEO program are all synergistically tied together, and clients cannot succeed at any without all of them. Each works in tandem with the others to create an environment in which site traffic is fostered in the best possible way. There are ways in which Bruce Clay Inc. can help, such as training, PPC, social media, content, and overall guidance. For instance, the SEO training course that the firm provides is online, meaning that clients can take it at their own pace. Another option is to have clients pay for PPC advertisements, or pay-per-click advertisements. Bruce Clay Inc.’s PPC program is a full-service management program where the client owns the account and the firm does all the management work. It includes both PPC and Paid Social Media programs, so advertisements in Facebook and other platforms are also serviced under the same program.
Social media has quickly established itself as a major force to be reckoned with in modern society, influencing everything from corporate business to politics, and beyond. Specifically, Bruce Clay Inc. focuses its efforts on social media advertisements, and how to turns leads into conversions. Everything about social media feeds off buzz, whether it be buzz around a business, a headline, a news article, a life event, or something else entirely. Particularly regarding a business, there is a social media buzz around service and shareable content. That requires a content strategy and SEO, which in turn requires a keyword, theme, and hierarchy strategy. Again, that in turn requires persona development before the cycle starts again. There is a never-ending cycle of social media buzz that is generated by shareable content. Social media, without some trustworthy content behind it, is nothing more than a wasted opportunity.
Bruce Clay Inc. takes the initiative and seizes the plethora of SEO opportunities that are out there. In the social media marketing and advertising space, the power lies with shared content. Bruce Clay Inc. helps with clients with their content needs, but as part of a larger and more cohesive program. If the client wants content, that is where the program can start, but content alone is not a solution. The firm analyses an existing website, discovering content gaps and identifying keywords, variants, and questions that need to be answered. From there, the firm also uses its patent-pending tools to determine page length and keyword density, before creating a draft to client specifications.
After the client has approved the draft, Bruce Clay Inc. then finishes the job with images, references, and videos as appropriate, all of which is peppered with tags, strategic links, keywords, variants, and more. In essence, every single project is unique because every client is unique. The projects that Bruce Clay Inc. takes on are each customised for a client’s specific needs, and that is why the firm does not offer traditional and ineffective packages. Instead, it takes the time to carefully and meticulously identify any next steps, focusing on ensuring that those are all met in four-week periods.
Now is the perfect time to get on board with what Bruce Clay Inc. is doing. The world has never been more digital than it is now, and being optimised for search engines is the quickest way to ensure that a business is found. Yet, 2020 was a year quite unlike any other before it. The introduction of COVID-19 into society has left many businesses wondering what is next. Fortunately, Bruce Clay Inc. has worked quickly to ensure that it is prepared for the future. As a part of the pivot due to COVID-19, Bruce Clay Inc. made the decision to pivot from entirely classroom-based training and learning, to most online training for search engine optimisation. In fact, just recently, the firm has launched its new training program, and it is perfect for those looking to jump into the world of SEO.
Having been live since March 15th, 2021, this new SEO course from Bruce Clay Inc. is online and not a live classroom recording. Instead, it allows users to take things at their own pace, starting and stopping where they need to in order to catch up. Whilst there are some things missing, such as the additional videos, Mr Clay’s exceptionally humorous jokes, insightful stories, and the morning Q&A session, this online course does have everything that a learner could need in getting into SEO and finding out more about what it is, and why it is imperative for a business to succeed in the twenty-first century. Those who want the added extras as part of the real-life classroom experience can have them, with a physical course that is tentatively planned for late summer in 2021. Of course, things are subject to change, but the hope is that Bruce Clay Inc. will be back to teaching people the way it is used to.
At present, the newest course offering from Bruce Clay Inc. is for general audiences and is priced at $1795. The online class contains many different sections, and takes over fifteen hours at normal playback speed. In addition, the program includes monthly live Q&A sessions with Bruce Clay, mini-courses covering in-depth topics such as siloing, ask-us-anything style videos, a discussion forum, and even a subscription to the firm’s own SEOToolSet® software tools. For those who have decided to take the course in a group or as part of a corporate entity, there are both multiple student and corporate discounts that can be applied to the fees of the course. This course is significant, for both Bruce Clay Inc., and the students that enroll. Everybody has a chance at learning something or gaining something. Over the firm’s lifetime, thousands of students have take the classroom courses with rave results, and this is surely yet another feather to the already well-decorated cap that Mr Clay has.
There can be no denying the power of technology and of search engines in the world today, which is something that Bruce Clay Inc. has sought to convey to its clients for over a quarter of a century. As technology has come and gone, this firm has stood tall and proud at the forefront of what this relatively new industry can do for people. Bruce Clay Inc. is a truly outstanding business, and one that deserves every success as it transitions from classroom courses to online courses. There are a myriad of businesses out there that need help in achieving all that they can through the power of SEO and search engine marketing, and Mr Clay’s team of experts stand ready to deliver that help in the best possible way.
For more information, please contact Bruce Clay at www.bruceclay.com