6 Ways to Identify and Satisfy Customer Needs

Customer Needs

Customers are essential parts of any business enterprise. So, to grow your business and outshine other firms in the market, you might want to promote your customers’ experience. You can achieve this by identifying and satisfying their needs.  

Customers’ needs are what consumers prioritize and consider when purchasing a product. In other words, customer needs are motives that drive customers to buy products or services. That said, some of the factors that determine customers’ needs include price, quality, reliability, transparency, usability, empathy, and information. 

That said, here are the best ways to identify and satisfy your customers’ needs. 

 

1. Work With Experts 

Working with experts is the best deal for any business looking to attract more customers.  Though you can walk with various business professionals, one of them is a consulting expert.  

A consulting expert can help analyze your customers or target audience.  This is to enable you to get an insight into their needs. This enables you to provide customized products or solutions, thus boosting customers’ satisfaction.  

Thus, if you want to understand your customers’ needs better and take your business to the next level, you can work with innovation consulting firm Normative or other similar service providers. 

 

2. Communicate With Customers Regularly 

Communication is an essential aspect of any relationship, and customer-business isn’t an exemption. Here, communication means how a business exchanges information with customers through various methods. This can be through word of mouth, writing, electronically, and much more. 

Also, one of the best ways to communicate with your customers is by using effective solutions. This can include the use of automated tools to communicate with your customers in real-time. For instance, you can install a live chat application or a chatbot into your business systems to ensure that customers can reach you 24/7.  

Communicating with your customers could play a vital role in the success of your business.  Thus, you need to be consistent.  Communicating with your customers more often is the best way to understand their thoughts and needs.  

 

3. Conduct Direct Interviews 

You could understand your customers’ needs by conducting interviews. Conducting interviews is a practice of collecting customers’ inputs through personal engagements. This can be through online platforms or physical interaction.  

So, whenever you get an opportunity to interact with your customers, be sure to ask them about your products or services. For instance, you can inquire from your customers to know whether your products solve their problems. This allows you to know whether to modify your products or introduce new ones into the market. Also, it helps to answer customers’ needs in a better way. 

 

4. Observe Customers Behavior 

Another best way to understand customers’ needs is to observe their behavior. It involves closely monitoring your customers to understand their interests and buying patterns. Also, you could observe your customers by analyzing the data you’ve gathered from your interviews with them. This allows you to know what needs are they looking to satisfy. 

 

5. Analyze Your Competition

Analyzing your competitors is another great way to understand customers’ needs. It’s a practice of researching to help know what products or services other firms offer in the market. Understanding your competition can allow you to provide better products or services to outshine other firms in the market. Besides, it ensures that your business isn’t left behind in the market. 

That said, you can do this by monitoring your competitors’ sales for various products. This enables you to understand what products are in high demand. Therefore, the highly demanded items in the market can reflect customers’ needs. 

 

6. Take Customers Feedback 

Another best way to understand your customers’ needs is to listen to them. You can achieve this by taking feedback from them. 

Feedback is an opinion or information provided by a customer about their experience when searching for products or services. Listening to your customers’ feedback allows you to improve their experiences by providing tailored solutions. Here, tailored solutions are products or services that are customized or personalized to meet specific customers’ needs. That said, depending on customers’ feedback, you can improve your existing products or introduce new ones into the market. 

 

Takeaway 

Boosting your customers’ experience is the way to go if you want to remain connected with them. Though there are several ways of booting customers’ experience, the best way is to know their needs. After understanding customers’ needs, you need to provide solutions to them. This helps promote their satisfaction.  

How to Create an Effective Onboarding Plan for Your New Hires

Successful Onboarding

If you’re recruiting for your business or searching for new ways to improve your employee retention rate, a well-structured onboarding plan should be a process you are prioritising.

Creating a strong onboarding strategy will enable your new starters to effectively integrate into your business, providing them with the knowledge they need to start their new role and productively contribute to the growth of the company.

If you’re unclear on how to go about introducing new hires to your business, we’ve put together a complete guide on employee orientation to help you build an effective onboarding plan.

 

What is employee onboarding?

It is important to first reflect on what your understanding of employee orientation and onboarding is. Simply put, onboarding should be understood to be the process of integrating new starters into your company through internal training and support.

Whether your new hires are joining a multinational firm or a small startup, a clear and consistent employee orientation process is key to helping them settle into their new team and excel in their role.

A solid employee onboarding process involves providing job insights, aligning expectations, and sharing the cultural aspects of the company with the new employee.

Particularly in graduate recruitment, when new starters are likely to have limited experience in full-time employment, a strong onboarding plan is crucial in helping less experienced hires become aware of how their role fits into the wider goals of the company.

 

What does an effective onboarding plan look like?

The best onboarding processes are structured around the needs of the new hire, beginning before the new team member even steps foot in the office for the first time.

As an outline, onboarding plans can be divided into three basic stages: pre-start date, start date and probation period.

  1. Pre-start date

It is essential that all the necessary documents (offer letters, contracts) are provided to successful candidates as quickly as possible to prevent them accepting competing job offers. It’s a good idea to compliment these documents with a welcome pack, detailing the aspects of the job and company that the candidate may have the most questions about.

As the start date gets closer, it is important to ensure that everything is ready in terms of tech. Make sure that new hires have an email address ready, along with an appropriate desk set up stacked with the necessary office supplies.

Create a structured first week timetable for your new hires, with pre-prepared sessions of HR induction and skills training.

Keeping in regular contact with the candidate, via phone or email, is also key. Having an open line of communication with the candidate enables both parties to provide updates on practical matters, such as first day admin e.g., proof of ID.

The lead up to the first day at a new job can be incredibly daunting. Staying in regular contact with candidates provides them with a sense of reassurance and creates a welcoming atmosphere.

 

  1. Start date

Starting your new hire’s first day with an informal ‘coffee catch up’ is a great way to put them at ease whilst informing them of the day’s proceedings.

Before starting formal induction, it’s a good idea to take new employees on a tour of the office, introducing them to their new team. It is also helpful to assign a mentor from the team who can act as a source of support for your new hire and be on hand to answer any questions that they may have.

Throughout the day, it’s beneficial to have regular check-ins with the new hire to make sure that they have been able to follow their induction timetable, and to gage whether they are settling in well.

Taking your new starters out for lunch or post-work drinks is a nice touch for their first day – it is a great way to show your new employees that they are valued from the start. 

 

  1. Probation period

As your new hire progresses through their first week, involving them in meaningful tasks is key to helping them gain insight into their responsibilities and productively integrate into the team. Moving further into the first month, providing your new hires with gradual ownership of tasks will boost their confidence and engagement.

Throughout the months of their probation, organising end-of-month reviews is useful for both the new hire and senior management. Reviews are a great opportunity to discuss performance, goals and wider ambitions. It’s also a great chance for both parties to gain feedback on areas for improvement.

As their probation period comes to an end, it is important to ask new hires to evaluate their onboarding experience to help your company improve its processes: What was useful? Was the induction thorough enough? How could onboarding be improved for future hires?

The best onboarding processes transform into career development plans once the probation period comes to an end, emphasising to staff that you care about their continual success and growth.

In doing this, businesses benefit from a stronger employee experience and increased retention rates. In this sense, the benefits of good onboarding practices extend beyond the needs of the singular hire towards the promotion of a better company culture for all.

 

Whether you are looking for support with building your onboarding plan or need to recruit top talent quickly, get in touch and discover our award-winning recruitment services and business resources.

Embracing Change, Creating a Workplace of Contentment

Happy worker

By Nicole Alvino, Co-founder and CSO, Firstup

5 steps to employee engagement and development in a world of hybrid working

Remote working has been a necessity in recent months, but as we emerge from the deeper grips of the pandemic and employees begin their return to their office or work in a hybrid way — we shouldn’t underestimate, that despite the flexibility that working from home offers, that for some being in the office is hugely valuable.

We recently conducted research on employee wellbeing, and communication in the workplace and found that in the UK around 40% of those surveyed, would prefer to go into the office every day — with the youngest age group needing the office more. Indeed, the global study of 23,105 workers found that globally 23% of those who most regularly worked in an office felt more valued, and got more attention from managers than their home-working peers.

This correlation between being valued, and being in an office environment makes sense. And for the younger generation, there’s a real level of developmental need that being in an office nurtures. Being surrounded by colleagues all working to a similar goal, working within a team that encourages collaboration and enhances relationships, whilst also creating a business culture that becomes endemic in the organisation. 

Having a working space that allows for productivity has also been key, and that’s where the younger generation who may still live with parents, or share with housemates have been most affected by the pandemic. Hubble’s recent “Shall we ditch the office” report found in its survey of 1000 UK employees, that Gen Z was the most ‘pro-office’ age group, whilst Gen Z and Baby Boomers were the most ‘pro-remote’. It found that the younger generation, the Millenials and Gen Z-ers, not only missed the modern perks of the office, but 37% of the Gen Z-ers missed the office as a place to do quiet focused work. They also found they were more productive in the office compared to their older colleagues.

Working from home clearly isn’t for everyone. A recent survey by Harris found that 80% of employees who have worked from home during the pandemic would like to continue to do so, but a whopping 57% actually felt enthusiastic about the prospect of returning to their normal place of work. This paints an interesting picture, it’s clear there is an undoubted enthusiasm for getting back into the office after being isolated at home for months, but also that maintaining work/life balance has become central to our lives, and was only highlighted during these past months. With maintaining an attachment to home now becoming a key focus for many employees, a McKinsey report found that unsurprisingly 50% of the employees surveyed felt that they’d like to work from home or remotely at least three days a week.

Embracing this change has become imperative for many organisations, to not only retain employees but to make sure their needs are being met. Offering choice, whilst supporting the needs of different age groups will be compelling reasons for employees to stay or leave.

So with hybrid working set to become the norm, how can employers ensure that all the benefits that come along with office-based working are readily accessible and communicated to those working remotely? And how will communications play a role in ongoing employee wellness and development?

Employee communication and engagement have never been more important than today. Whatever generations your employees span, these differing needs must be met. Personalisation will be key, and an internal communications strategy that takes into account differing work environments will need to be considered.

As we embrace hybrid working, human resources and internal communications teams are realising that their digital employee experience (DEX) strategies must be built around the switch. The ability to offer an equally slick and fulfilling experience to all employees, no matter whether they are home, deskless or in the office will be critical to attracting and retaining talent.

With that in mind, here’s our guidance on the key steps organisations should take to successfully bridge the gap between home and the office:

 

  1. Ensure all employees experience the company culture fully, whether at home or in the office: In a hybrid working environment the Digital Employee Experience, or DEX, is more important than ever. There are many things that a company can do in order to develop that virtual culture and facilitate those human connections – regardless of where an employee is based. Be it virtual coffee breaks, team building sessions that involve a virtual tour of Machu Picchu, or simply regular opportunities for employees to provide feedback – it just needs to be intentional and considered from the employees’ perspective. Create a sense of community even among a distributed workforce by sharing employee stories, successes and personal accomplishments.
  2. Ensure work/life balance is accounted for: Now more than ever we seem to be ‘always on’, and while that may have short-term benefits for productivity, it is not sustainable – and eventually will have a distinctly negative impact. it is important to set out clear guidelines for hybrid working and drive behaviours from the top – not just allowing, but encouraging employees to switch off digitally. For example, limit online meeting times, build in time for breaks, and reduce the number of daily priorities.
  3. Personalised experiences create value: using tools to personalise the digital experience based on data including their role, location and preferences will be key. A digital assistant providing continuous access to information, via every endpoint, channel or device they use will ensure only relevant communications are received. 
  4. Content is key: Use curated content to keep your employees connected to the company and ensure they are aligned on your business strategies, objectives and brand positioning. This is the content you might until now have distributed through traditional channels such as printed newsletters, magazines, postcards and flyers. But with electronic messaging, you can easily use segmentation and targeting to ensure employees only receive the information they need, helping them cut through the noise and focus on what’s important.
  5. Communicate frequently: Employees want their organisations and leaders to provide frequent and authentic communications. When employees feel ‘in the know’ and part of the organisation’s mission and vision they are more engaged. Businesses should communicate frequently and authentically. Consistent and frequent communication is the key to change management and employee engagement.

 

Instead of worrying about the location of employees, organisations need to focus on their communication strategies that bridge both types of workers. By building leader-employee relationships, providing opportunities for personalised two-way communication, sharing updates frequently, and using relevant communication channels engagement and employee nurturing can be maintained whether they’re in the office or not. As we embrace this change to a more hybrid model of working, employee engagement should not be impacted using the right technology and tools available to us today.

4 Ways to Put Your Business On a Path to Sustainability

People discussing

The word ‘sustainability’ used to be a vague term, but businesses have evolved. Whether it’s addressing climate change or diversifying their workforce, these companies and businesses have created ways to be sustainable.

Car manufacturers, for example, have taken steps to produce energy-efficient and fuel-efficient engines to reduce pollution emissions. Tesla uses rechargeable batteries as a way to fuel their vehicles. Other car manufacturers like Hyundai, Kia, Nissan, among others, have also followed.

Another example is Nike. The leading sports apparel manufacturer has also moved towards sustainability by being transparent with its supply chain and production practices. They also help reduce waste by using post-consumer recyclable materials in some of their products. They’ve also developed an app where you can compare the environmental footprint of different types of fabric.

 

A Sustainable Business

Achieving a sustainable or ‘green’ business isn’t supposed to be complicated. It’s about looking into products and services in your company and thinking about their impact on the environment. Looking inward and assessing existing policies and strategies is already one step towards being sustainable.

There are different strategies you can take to create a sustainable business. Below are some of the ways you can put your business on the path of sustainability:

 

1. Reduce Carbon Footprint

In a factsheet published by the Center for Sustainable System from the University of Michigan, the industries below contributed the following percentages of greenhouse gas emissions in the United States: 

  • 28.9% from the energy industry
  • 27.3% from the transportation industry (where 23% comes from road transportation and 2.4% from air transportation) 
  • 10.3% from the manufacturing industry (where 7.9% comes from overhead allocation and 5.6% from industrial processes)

One way of reducing your carbon footprint is to limit the overproduction of goods and start using recyclable materials. By developing strategies to consume less raw materials, you can contribute to the decrease in demand. You can also encourage consumers to practice recycling instead of throwing their trash away and contribute to the global waste problem.

Another way of reducing carbon footprint is to use renewable energy like solar power. Airis Energy Solutions’ solar power in Miami and other similar solar power providers can help reduce your monthly expenditures by helping you save more on your energy bill. Using energy-efficient lighting can also help reduce your electrical usage and, subsequently, reduce your energy costs.

 

2. Rethink Company Policies

The challenge for some businesses is adjusting to the new normal. More employees prefer working from home instead of going to the office, so they don’t have to worry about commute times.

In a study by the U.S. Census Bureau, an average worker travels 26 minutes to work, 20% longer compared to the 1980s, which is 21.7 minutes. These long commutes have hampered employee productivity and contributed to mental stress.

Before, employees had to wake up early, prepare, and compete with other workers rushing to get to their respective offices on time. Now, employees only have to worry about waking up on time for work. 

Another benefit of working from home is it could save you money from leasing building spaces. These savings could be transformed into additional employee compensation or perks.

 

3. Practice Corporate Social Responsibility

Setting up policies to address a social issue is already part of most companies’ Corporate Social Responsibility (CSR). There is no ‘right’ way in developing CSR, but companies strive in their own way to contribute to the public.

For instance, Microsoft aims to have Zero Waste by 2030. To date, they’ve reduced and eliminated waste by reusing materials, reducing sourcing, and recycling. All of their waste is treated with environmentally responsible methods. Coca-Cola is also aiming to reduce its carbon footprint by 25% by 2030. 

CSR creates a positive image for your company and can also serve as free marketing. You and your staff can join clean-up drives during weekends which can also be a form of camaraderie between co-workers. Other CSR strategies include:

  • Environmental Responsibility

You don’t need to restrict yourself to joining clean-up drives to be environmentally responsible. Simple steps such as reducing wasted water or recycling used paper can help you move towards greater environmental responsibility.

Google, for example, has demonstrated their commitment by investing in renewable energy sources and sustainable offices. On the other hand, Facebook has achieved their goal to transition to 100% renewable energy last year. They’re now committed to reaching net-zero emissions by 2030.

  • Ethical Responsibility

Without your employees, your business won’t be a success. The employer-employee relationship should be nurtured. Providing them with fair compensation and other benefits is the right thing to do. Their workplace should be free from harassment and discrimination. They should also be fully equipped to deal with and avoid potential hazards.

Starbucks, for instance, has developed ways for employees to have a voice by getting their feedback and suggestions heard. They’ve also diversified their workforce by attracting and employing workers from various communities. They pay special attention to gender issues and have barred discrimination against gender in the workplace. 

 

4. Be Transparent

Transparency builds trust not only with your employees but with your investors and consumers as well. It can lead to high employee morale, taking feedback as the driving force to improve processes and policies. However, you don’t want to be ‘too transparent’ with your business to the point of jeopardizing your business.

In the internet age, almost all information is available at our fingertips with just a simple online search. Some of these keywords, however, lead to confidential information from unsecured websites.

In a report from Built With regarding CMS usage, 35.63% of websites today use WordPress, and this CMS can be hosted on any server as long as it has MySQL and PHP. In a simple Google search query, “index of /wp-content/” will return over 5 million pages. These pages show what is stored inside the “/wp-content/” of a website running under WordPress.

Some websites have non-disclosure agreements with other companies. Documents such as invoices show what was agreed between parties and other sensitive information. Again, a simple Google search query “index of /wp-content/ intext:invoice intext:pdf” will return over 15,000 pages showing invoices in PDF form that is stored in the website’s “/wp-content/” folder.

While tech companies like GitHub and GitLab allow companies to make their source codes available to the public and encourage developers and other users to collaborate on features and fix critical flaws through the ‘Free and Open-Source Software’ project, there are companies that were not spared from data breaches. For example, LinkedIn, an online platform for career development and professional networking, suffered a data breach twice. The latest June 2021 breach affected 700 million users.

 

Final Thoughts

Even though sustainability is a vague term in business, it can provide significant benefits to your company. Reducing carbon footprint, including CSR as part of your company’s priority to address social issues, listening to your employees’ suggestions and feedback, and building trust are a few ways to be more sustainable and contribute to the welfare of future generations. With a lot going on today, businesses can help reduce chaos through comprehensive planning and concerted effort.

Power Plant Management: How to Transition to Remote Operations

Power Plant Management

Physical management of power plant operations can be taxing and time-consuming. By transitioning to remote management, you could help your power plant achieve more. Increased productivity and profits are some of the possibilities that may arise from remote management.

To achieve these, you may want to consider the tips listed below, which can enable you to smoothly transition to remote management for your power plant operations.

 

Invest In the Right Technology

Choose the right technology so you can run your operations off-site efficiently. Though you may want the latest equipment, remember to stay within budget. This will prevent you from overspending and ensure that other significant aspects of the transition aren’t overlooked due to financial constraints.

Some of the technologies you may want to consider include the following.

  • Management Software

Various options for power plant maintenance software are available in the market. Most offer maintenance solutions and asset management features, which can allow you to better facilitate operations.

You should make sure to get software that meets all the needs of your plant. Even if one option seems better than the rest, you shouldn’t purchase it if you’re only going to use a segment of its services or if it doesn’t meet most of your requirements. The best software to invest in is one you can maximize to cater to your power plant’s specific needs.

  • Sensor and Diagnostic Equipment

Sensor and diagnostic equipment can help you detect problems before any damage is done. Some systems scan equipment and monitor their performance, so if there are any changes or unusual activity, you’ll be notified. This allows you to quickly respond to any existing issues.

You can also incorporate condition-based maintenance instead of interval-based maintenance. With sensor and diagnostic equipment, you’re notified whenever there’s an issue that needs fixing. However, with interval-based maintenance, check-ups are done whether there’s an issue or not. This results in wasted money and time.

With sensor and diagnostic equipment, you can avoid needless maintenance while still providing a quick response to issues that may arise. You’ll also be able to troubleshoot issues even while off-site.

  • Advanced Security System

With most of your operations being conducted online, you may want to hire IT experts to establish and maintain a strong security system for your power plant. This will protect your power plant’s systems from cyberattacks, which can damage or delay your operations.

 

Automate Processes

Automate all operations that can be automated, such as security updates. This will help you reduce the labour needed on-site. It also saves you money and time, with regard to wages and time spent supervising labour on-site.

However, don’t completely do away with human labour. It would still be wise to have two or three personnel on-site in case of emergencies.

 

Have a Competent Team

There are two ways you can have personnel assist you with remote operations.

  • Have Employees On-Site and Off-Site

You can assign a number of your employees to operate off-site, with one or two remaining on-site. The off-site team can help you oversee operations, and the on-site team can readily respond to issues that should be handled in person.

  • Outsource Labour

If there are on-site tasks that don’t have to be handled daily, you can outsource these to another company or service provider. For example, maintenance isn’t required daily, so having employees on-site who only handle maintenance would be a waste of resources.

It would be best to hire the services of a company with qualified personnel to carry out maintenance when required. You save money since you only pay when there’s work to be done. You can then focus your resources on other significant aspects of the power plant that require more attention.

 

Have an Established Protocol

As you transition to remote operations, all your employees and outsourced personnel should know their responsibilities. If issues arise, you should have an established protocol for them to follow. An organizational chart showing the hierarchy of command would help as well. This ensures a smooth flow of operations, and it prevents conflict and delays during emergency situations.

 

Conclusion

As seen above, remote management of power plant operations requires adequate planning. Organized systems have to be put in place to ensure that it runs smoothly. However, the transition to remote operations doesn’t have to be complicated. With the tips listed in this article, you can have a good start for making a smooth transition.

12 Must-Include Items In Your Cyber Security Audit Checklist

Cyber Security

As cybersecurity threats continue to increase every year, it’s crucial to protect your business at all costs. When your business stores digital assets in the cloud, it’s at risk for cybersecurity threats. Data loss can be a catastrophic blow to your business, as it can cause a drop in trust level among your customers while facing the costly setback to put your business back in order.  

One way to keep your business safe is to audit the cybersecurity plan of your business. Here are several must-include items in your cyber security audit checklist:

 

1. Update the Operating System  

The operating system your business currently uses should have automatic updates. This means that the system will automatically initiate updates once available, depending on your business policies. However, in some cases, it might require a professional to perform the necessary updates.  

Remember that system updates are crucial to ensure seamless business operations and processes. 

 

2. Assess the Cybersecurity Protocols of Your Provider  

When employing the services of a managed security service provider (MSSP), it’s essential to review the policies and protocols to learn how they secure their data centers and cloud infrastructures.  

Working with professionals with the skills and expertise in the industry will ensure the best protection for your business. A team of experts will also determine whether your critical business assets are at risk. This is because they can identify any security vulnerabilities before an attack occurs. 

If you want to ensure the safety of your business at all times, you can consider opting for MSSP security to keep potential cybersecurity threats at bay. 

 

3. Check the Accessibility of Your System 

It can be daunting what a USB storage device and Internet connectivity can do today. In just minutes, a hacker can copy your business data or corrupt your system. 

With the potential risks, it’s crucial to control who can access your system. As a start, perform a thorough background check on all employees or contractors before allowing them access to your system.  

As you scrutinize and update your IT policies, you should also prioritize training for your employees. Always remember that human error is one of the biggest challenges for IT security. Generally, it’s best to include regular discussions on the current IT security threats, preventive measures, and phishing drills. Doing so will significantly help minimize potential loss. Most malware or phishing attacks will fail if employees are well aware of your policies and follow security protocols.  

 

4. Update Antivirus and Antimalware Software 

Businesses should ensure that antivirus and antimalware software are always up to date. Missing out on an update can put your data at risk.

Most antivirus and antimalware software will check for updates frequently and scan the system on schedule along with any media inserted into a workstation. Among larger companies, the workstations have configurations in which they report the status of the updates to a centralized service, which can send out updates automatically when necessary.  

 

5. Provide Email Awareness Training 

As part of the safety protocols, employees should be cautious when opening suspicious emails. So, make it a priority to remind employees how to take the necessary precautions before clicking on an email link or to check the email properties if the sender’s email address is a match.  

The employees should also be reminded not to click on or open suspicious attachments. Instead, they should send them to the IT team to assess any harmful elements.

 

6. Secure Communications 

The lines of communications can be a weak point in which potential threats can infiltrate your system. Your business must have specific tools that allow secure communications, especially when it comes to sending and receiving data.

All the employees in your company should undergo training on utilizing the business portal or encrypted email solution when handling any data containing sensitive data.

 

7. Review the Data Loss Prevention Policies 

The convenience the cloud provides makes it convenient for anyone to access and share information. Sadly, this can be a potential threat to your business operations. You’ll never know when employees might download a file with sensitive data over public Wi-Fi or share it with others.  

Take the necessary precautions by reviewing the data loss prevention policies of your company. If necessary, you should set policies that limit document sharing or encrypting files before sharing.

 

8. Ensure Safe Connections 

Making sure the connections in your system are secure should also be a priority. The IT team should provide training to the employees on how to connect securely to the information resources of your system either by utilizing a virtual private network (VPN) or other secure connection.  

 

9. Review the Layered Security Scheme

Layered security involves several layers of protection for your business. It’s best to consider layered security such as a firewall to protect against potential cybersecurity attacks. If you already have one in place, work with a professional to make the necessary adjustments. 

One of the practices worth implementing is a combination of antivirus or malware software with a firewall and an intrusion prevention system (IPS).  

 

10. Perform Data Backup 

When you want to minimize the damage to your data or any disruptions to your business operations, it’s best to regularly back up your data to a secure, encrypted, and off-site location.  

The approach can be advantageous to your business operations since it can help ensure a seamless recovery from a cybersecurity attack, human error, and natural calamities. Additionally, it’s also essential when it comes to complying with government regulations.

 

11. Conduct Internal and External Vulnerability Scans 

As part of maintaining the security of your business operations, perform scheduled internal and external vulnerability scans to pinpoint any potential weak spots in your system. Generally, a professional will implement these scans through a program to identify any threats.  

An internal scan might identify an undesirable program. As for an external scan, it can gauge the overall strength of the network segmentation and segregation. 

 

12. Cybersecurity Insurance  

In your cybersecurity audit, don’t forget about cybersecurity insurance. Sadly, many companies overlook this aspect and still end up a victim to hacking attempts despite implementing several safety measures.  

The cost of this insurance has significantly dropped in recent years, and you should consider both first-party insurance to cover the direct losses from a breach. In contrast, third-party insurance would help cover any damages to your client’s data. 

 

Final Thoughts 

With the help of a cybersecurity audit, it’ll ensure a secure and safe future for your business. Cybersecurity can be quite complex and tedious, but protecting your business must be your priority. Performing a cybersecurity audit with a team of professionals will ensure you’ll cover everything in keeping your business secure and safe at all times.

Addressing the HGV Driver Shortage as an Urgent Priority

HGV driving along a main road with a sunset in the background

The UK’s haulage sector, having struggled for 18 months, is at breaking point. Workers have been leaving the sector at an alarming rate, and there’s now an estimated shortage of over 100,000 drivers.

Measures including offering short-term visas to non-UK nationals have been introduced as immediate solutions, but it’s clear the sector needs a future plan. As well as speeding up the process of new drivers entering the sector, bringing back experienced workers who left is important. This can by done by improving working conditions through the use of technology and HR initiatives.

Hauliers and the government must come together to address this shortage as an urgent priority. This article explores some ways we can do that.

 

The state of play

A number of factors have contributed to the HGV driver shortage, which has been growing for a while now. According to an RHA member survey, drivers reaching retirement age is the biggest contributor, very closely followed by Brexit.

By 2029, a quarter of the current workforce is expected to have retired. What’s more, the average age of haulage drivers is 57. Additionally, it’s estimated that 80,000 EU nationals left the workforce in the year leading up to the Brexit deadline. Over 40% of hauliers also cited COVID-19, pay rates, and drivers leaving for a different sector as key reasons for the increasing gap.

Getting new employees into the sector has been difficult as a result of the COVID-19 pandemic. The HGV driver test backlog, which was caused by multiple national lockdowns, has slowed down this progress significantly. All of these factors have led to the driver shortage almost doubling since the beginning of the pandemic, rising from a shortage of 60,000 to over 100,000 in under two years.

 

The current measures

In July, the government temporarily extended the hours HGV drivers can work – this was due to end on 3rd October but has been further extended to 31st October. This move was met with criticism from the sector. According to Richard Burnett, the RHA’s Chief Executive, this was making the job even less attractive and putting unnecessary additional pressures on an “already exhausted” driver workforce.

On 25th September, a “package of measures” was announced by the government to train new HGV drivers. Up to 4,000 drivers can take part in HGV driver training courses, with 3,000 expected to take part in a “skills bootcamp” in order to gain a category C or C&E licence, while a further 1,000 are expected to access training locally. The Ministry of Defence and the DVSA has committed to providing thousands of additional tests to allow these trainees to enter the workforce as quickly as possible.

The government has also recently announced temporary visas for foreign drivers as a short-term measure, but this has been met with criticism. Representatives from leading organisations including the British Retail Consortium and the European Road Haulers Association have warned that this is not enough to plug a growing gap.

 

The additional steps we can take

We know that this crisis won’t be solved overnight, and long-term solutions are needed. But, because it’s reaching a breaking point right now, there are more measures that can be taken to plug the gaps.

One option is to look at workers already in haulage businesses. While they may still need to pass the formal tests, they’ll have the benefit of knowing the business and its processes and systems inside out.

Looking at sectors that have workers with similar skills, such as private and public transport drivers, may be useful. But this should be approached with caution – a number of public transport providers, including Go North East, have announced driver shortages.

Some of the drivers who have left the haulage sector may have done so due to poor working conditions – many drivers cite poor company culture, unrealistic expectations, and bad technology as reasons for leaving their haulier businesses in Glassdoor reviews examined by Mandata in its recent whitepaper.

 

Can driver roles be positioned as more attractive?

If drivers have left the sector because of poor working conditions, it’s important to show them how this has been addressed. These workers are qualified and experienced in the role, and highlighting the positive changes made since they’ve left is important in plugging this critical skills gap.

Interestingly, the Mandata whitepaper also highlighted that bad technology is a source of frustration for drivers and haulage employees. If a job is hindered by the technology required to do it, it’s natural that this would frustrate employees. Hauliers who have invested in market-leading digital technologies like transport management systems will be more attractive to prospective drivers – especially those who have left the sector for this reason.

 

Are there ways to increase your existing workforce’s output?

The relaxation of the rules on how many hours drivers can work in a day was designed to increase output, but the sector has rightly criticised this for putting additional pressure on already overworked drivers.

There are ways, however, that you can increase your drivers’ output and efficiency without them working more. Through the use of technologies like electronic proof of delivery (ePOD) and smart back-office solutions that allow you to divert drivers if they encounter traffic, you can increase your workforce’s efficiency and allow them to do more in their standard hours.

As well as increasing efficiency, this can also increase their satisfaction – en-route delays can be avoided, meaning they waste less time on the road. Not only can they potentially fit more deliveries in, but these solutions can also make sure they finish on time. The more satisfied your workers are, the more loyal they’ll be to your business.

 

The sector has been raising concerns about the HGV driver shortage for some time now, and we’re finally seeing some action taken. But due to a myriad of issues such as an ageing workforce, Brexit, and COVID-19, the gap has only widened and has now reached a critical point. While the government announcing support initiatives is welcome, we need a blend of short- and long-term strategies in order to resolve the immediate crisis and ensure the sector is never struggling for drivers again.

Forget-Me-Not: Science Reveals the Secrets of Print Marketing

Open magazines

Let’s close our eyes and travel back to a couple of months ago. Your friend is on holiday and has sent you a joyful text with a fascinating picture from the exotic country they are visiting: do you remember it? Vaguely? Perhaps not at all? What is more, you may have even deleted the photo after a while to save space on your device. However, if a postcard reaches your letterbox, you may recall more details about it: the stamp, the message on the back, the actual image, and so on. Chances are, it is still on your kitchen wall, and you often look at it with a smile.

Still, in an increasingly digitalised world, there seems to be very little space left for print and paper. With the frenzy of everyday life, we tend to engage with content by scrolling through social media, glued either to our phone or laptop. Marketers have adapted swiftly by rendering their digital ads as punchy and as condensed as possible to immediately grab consumers’ attention.

On a whole, digital marketing is fast and cost-effective. However, print is often more memorable than digital content, and some feel it is more authentic. With recent neuroscience research revealing that print content has the capacity of maximising sensory appeal and that it may ultimately stick with the consumer for longer, let’s have a look at why – according to science – it is certainly worth giving paper marketing another go.

 

Easier to read and understand

When comparing the impact of paper marketing with digital content through eye-tracking and EEG brain wave measurements, the results were in favour of print. Evaluating the difference in cognitive load – the ability to understand what you have in front of you – print media proved to be easier to digest. In fact, according to a study performed by Canadian neuromarketers at TrueImpact, print content “requires 21% less cognitive effort to process than digital media (5.15 vs 6.37), suggesting that it is both easier to understand and more memorable”. Considering that the ability to comprehend content with ease is strongly linked to brand recall, it is clear that this is particularly interesting data.

 

It presses the right ‘buttons’

Locked away inside our cranium, the ventral striatum is an area of the brain that has been identified by scientists as an indicator of desire and valuation. Through fMRI scans, Temple University researchers compared digital and print media’s effects on this small brain structure to measure marketing effectiveness. Results showed that paper advertisements, whether direct mail or magazine inserts, sparked more activity inside the ventral striatum. This suggests that print marketing has a more persuasive influence on buyers. While not a total guarantee, activity within this area of the brain can be a reliable predictor of future purchasing behaviour.

 

Paper creates more emotion

In line with our postcard example, physical material has the ability to both build meaningful connections and stimulate sentiments. This is because it feels much more ‘real’ and tangible to the brain. As a 2009 Bangor University study highlights, paper media allows for a greater ‘internalisation’ of the adverts; by entering buyers’ minds more effectively, people will likely remember the content and the brand for a longer period.  

 

Long-form print best satisfies contemporary needs

We live in a world that becomes more complex every day. Amidst the numerous controversies of our times, consumers are increasingly demanding transparency. When it comes to pinpointing one’s position on a pressing current affairs issue, from climate change to ethnic minorities or LGBTQ+ rights, it may be quite challenging to express the brand’s view in a succinct, character-restricted statement. The nature of the online sphere requires digital adverts to be short and incisive in order to capture people’s attention. However, this compromises the length and depth of the company’s stance. Long-form print offers the chance to express a brand’s view on a problem that cannot be pinned down in a few words, giving consumers the opportunity to remember and relate better to the company’s ethos.

 

In a nutshell, print content allows for a more personal and impactful experience. By engaging consumers’ senses on multiple levels and stimulating people’s memory, paper adverts may have an edge over their digital counterparts.

Ultimately, science has spoken: print marketing should not be a dying art. It is, instead, still very much capable of creating engagement and sparking curiosity in people’s minds.

4 Small Businesses to Start in Real Estate in 2022

Industry specialists expect to see a cool-off period for the housing market in 2022, but this shouldn’t be taken as a warning. The cool-off is due to the accelerated increase that the market went through this last year (U.S. home prices are up 19.8%!).

This level of growth is not sustainable, but whoever managed to take advantage of the wave, definitely came on top. So, if you are used to a certain level of income that may not happen next year, you can always branch out and get yourself a side business in the real estate world.

After all, this is a highly-competitive market that’s about so much more than just buying and selling houses!

And, if you’re out of ideas, here are some of the most well-received ones:

A Real Estate Brokerage

Well, if you are a successful agent looking to get more customers in the near future, the next step is a brokerage. In this case, you should learn a bit about how to start a real estate brokerage and make sure you have all the documentation required for this step.

Overall, if you’ve been in the industry for quite some time, it shouldn’t be difficult to understand how things work at the broker level. However, it is true that you get heavier responsibilities.

Of course, you can also put together a team of qualified agents to help you deal with the new set of tasks and burdens.

Property Management & Development

Remember how we said it’s not just about buying and selling houses? As a real estate agent (or broker), you can either manage property or start a property development company.

Property Management

This type of business is rather simple and it fits naturally with the tasks of a real estate agent. In a nutshell, the business is about taking care of and managing buildings and other real estate properties for their owners (also known as landlords).

This includes renting and dealing with renters, taking care of the grounds and buildings, and more.

Property Development

This line of business is a bit more complex and requires a bigger investment because it involves developing a property. This can mean anything from buying land and building various properties on it to flipping houses.

In short, your job will be to take ideas and turn them into reality. However, this is not something you can usually do alone, so you will need a few well-skilled collaborators and partners.

Landscaping

If you like working outdoors and have a passion for gardening, a landscaping business may be the perfect fit. This is not the kind of business anyone can start and be successful in because it requires certain planning, designing, and artistic skills.

However, as a real estate agent, you are always looking at different architecture styles and appreciating beautiful gardens.

Plus, real estate agents understand the true value of a well-designed front and back yard. Also, you already have a long list of possible customers who would usually not be happy to entrust their garden to a beginner in the field.

But, because they know your skills, they may as well put your trust in you one more time and let you take care of their garden as well.

Quick tip: If landscaping is too daring for you, why not start smaller and test your skills with a law maintenance business?

Wrap Up

The real estate sector is so diverse and rich in opportunities that it’s difficult to choose only a few. But this is great news for anyone who wants to invest in real estate without being an agent or buying/selling homes!

The Future is Now

Woman on the phone in an office

The world of machine learning is one of constant growth. Nothing can compare with the power this industry has amassed over the last few years. We examine the work of Pangeanic, a firm committed to the development and application of NLP solutions. In Corporate Vision’s Corporate Excellence Awards, the team were named Most Outstanding Machine Translation Technology Provider – 2021. We thought it was time to take a look to find out exactly why.

 

Based in Valencia, Spain, Pangeanic has become a world leader in the delivery of machine translation technology. Through the use of the latest techniques, the team have committed themselves to the vision of combining human intelligence and technology so that companies and individuals establish a personal connection with users, clients, and content consumers. The aim is to achieve this through any platform and in any region of the world, in real time, with an unrivalled experience, scalable and supported by continuous innovation.

 

Key to this is the service they offer in machine translation. The Pangeanic team want to automate as many language-based processes as possible to increase cognition in human reasoning and decision-making. This is currently being done through Natural Language Processing solutions such as deep adaptive machine translation, custom anonymization, automatic data classification and entity recognition to name but a few techniques. Thanks to the work that Pangeanic does, the team are able to obtain actionable insights from data.

 

To many, this approach seems outlandish, but the team at Pangeanic have committed themselves to tangible results. Their vision is concrete in every regard. The flagship product on offer is a form of deep adaptive machine translation, which helps companies translate tens of thousands of documents a day for legal or data-processing purposes. It also adapts to incoming data so content producers can do without the traditional “translation agency model” with a high degree of human parity. By the end of 2022, the work that Pangeanic do will be over 90% in-domain in our clients’ language pairs. Data classification will provide the way forward for what the Pangeanic team call “autonomous publishing” and data and document classification grow exponentially.

 

The use of technology is a relatively new addition to the team’s offering. For the last twenty years, the firm has been interested in the way that language works and how translation services can be offered around the world. It was only after a number of projects and R&D alliances with several European universities, Toshiba, national and European research projects that the team realised there was enormous potential both for the development of, and the use of automated language tools. Early on, the team were using pattern-detection and statistical models and since 2017, machine learning and deep neural networks. Parallel data acquisition has always been high in the agenda since the early days. This forward-thinking approach has placed the team at the forefront of what the industry has to offer.

 

The world of Natural Language Processing is one which is inherently horizontal because it deals with common problems that reach across industries. For over a decade, the Pangeanic team focused on language services, offering translations to corporations publishing multilingual content. What made them different was a commitment to automating the processes they used. The team were able to cherry-pick translators with technology that could learn from human choices. This differentiated the team from the competition, which typically used the same third-party tools and “played safe”.

 

Safe simply isn’t in the mindset of the team at Pangeanic. They’re always looking for the next thing, and pushing themselves to reach it as fast as possible. It’s a visionary approach, especially when it comes to implementing language technologies. The way in which Pangeanic works is now being seen as more common, with the COVID-19 pandemic forcing many businesses to add more sophisticated AI into management and processes. Together with an increasing need for data anonymization, the team is seeing astonishing growth in industries such as legal/legaltech, insurance, and electronics and computer hardware and software. As technology continues to blend and merge, it’s easy to see how technologies such as automobile and computing/AI will only benefit Pangeanic and its vision of autonomous multilingual publishing.

 

While a vision for a company is key, it is nothing without a staff who are equally committed to that vision. Projects and development are carried out by people who believe in the mission and why they must do the things they do. The Pangeanic team has grown organically, with an approach that is professional and ambitious in equal measure. It’s the place to be for those who enjoy challenges, have a flair to think out of the box and beyond traditional markets, understand client needs and want to build 21st-century solutions. By promoting a culture of innovation and hard work, the firm is creating exciting ways to make the world a better place.

 

The impact of the COVID-19 pandemic on industry cannot properly be measured, but what is clear is that it has accelerated digitalization and remote work in all sectors of society. While not a way, it has created a “war-like” mentality and economics. Fewer social interactions are also levelling the playing field in sales, for example, as more and more “sales processes” are becoming RFPs.

 

The work that Pangeanic has done has always been market leading, but their success has allowed them to trump larger players such as Telefonica recently. It was Pangeanic which was asked to provide Deep Adaptive Machine Translation for autonomous publication, or with very little review for news agency EFE. What is clear is that smaller players are going to eat up more and more market share in several areas – just like fintech start-ups are eating up market share to traditional banks.

 

As the firm continues to grow, the team at Pangeanic are looking for ways to sustainably fuel that growth. This is because they fervently believe in the disrupting technologies they develop and, it is clear that many are highly in demand by the market. Looking back on the previous success seen by Pangeanic, it’s clear that they were often ahead of the game when developing their products. This is natural when innovation is embedded in the DNA of a company. This time, however, will be different. Global thinking is shifting towards a more digital and data-focused society. It’s one that the team at Pangeanic are not only ready for, but have been building for nearly twenty years.

 

For business enquiries contact Manuel Herranz at Pangeanic via email at [email protected] or online at https://pangeanic.com.

6 Methods to Minimize Manufacturing Errors

Manufacturing Equipment

Regardless of the industry you’re in, manufacturing errors can happen at any time. When they occur, they could sabotage the success and reputation of your business. Some manufacturing errors are caused by machines, while others are by workers themselves. But the good news is that, with the right information, some of these errors can be prevented or minimized. 

Whether you’re an operations manager or a business owner, if you’re looking to minimize manufacturing errors in your business, you can implement the following strategies.

 

1. Purchase the Right Equipment 

Machines are the major cause of errors and defective items in the manufacturing world. This is especially common when using the wrong equipment to make products. You can avoid this by utilizing the right equipment to accomplish specific tasks. Some machines might seem similar and interchangeable, but there are different types for a reason. Take industrial mixers, for example. You may think that they’re all the same; after all, they’re all essentially meant to mix substances. But the different types vary in terms of speed, power, and other factors, making them suitable for certain substances and unsuitable for others. If you want a certain end result, you need to make sure you’re using the specific machine made for that task.

That said, to ensure you’re using the right manufacturing equipment, you need to consider the technology integrated into them. It would be a good idea to choose manufacturing equipment that utilizes modern technologies. Not only does this help minimize errors, but it also helps boost your efficiency and productivity.  

Apart from that, you can ensure you’re using the best equipment by purchasing it from a reputable company. This ensures that you get high-quality equipment that can serve your purpose. You can get a good idea of a company’s reputation by reading reviews and asking other people in the industry for recommendations. Of course, it would be a good idea to go with a company with positive reviews, as they often provide high-quality machines and better services. If you’re looking for a good precision machining services company, for example, you’re more likely to trust one that customers are obviously satisfied with, rather than a company that gets mixed reviews.

 

2. Work With the Right Team 

Employees are a major part of your manufacturing processes, as they bring different talents and skills into your business. Without employees to help with daily tasks, your business may fail to move forward. However, you should ensure that the employees you’re working with are suitable workers.

When it comes to manufacturing, having the right team means working with the most skilled workforce to help minimize errors. They can employ the best skills to prevent errors from happening, thus ensuring that the process goes smoothly.

Apart from that, you will also need to train your employees on how to use the necessary tools. This is important, especially when you integrate new machines into your manufacturing processes. So, before any team member can start using your new equipment, it would be a good idea to first train them on how to use it. Not only will the training help minimize errors, but it’ll also help prevent machine-related injuries and accidents.

 

3. Provide Better Supervision 

Another good way to minimize your manufacturing errors is to monitor or supervise your employees closely. To achieve that, you may want to work with dedicated supervisors who can monitor your employees effectively.

You should encourage your supervisors to spend more time on the ground rather than being cooped up in the back office. Simply relying on the reports of others isn’t enough; they can do their job better and more thoroughly if they’re able to watch the workers themselves. Effective supervision will allow you to note whether or not your employees are following the required procedures.

Since failure to follow instructions and proper procedures is one cause of manufacturing errors, keeping a close watch on your employees and processes could help you identify the causes of errors when they happen. Consequently, this allows you to put the necessary measures in place to avoid future errors.

 

4. Boost Your Communication 

Communication plays a vital role in the manufacturing industry, especially where important instructions have to be given to the workers. In the event of miscommunication or if a worker misses relevant announcements or instructions, this could cause problems for your manufacturing processes. For that reason, you may want to consider improving your communication methods.

In addition, having a more effective means of communication will allow your employees to ask questions and provide feedback, which is important if you want your work operations to continue running smoothly. Your employees can easily ask for clarification when they’re stuck on something in the manufacturing process, and this will help them avoid wasting time on trial and error.

Although there are several ways to make for more effective communication, a good one would be the use of modern tools and technologies. For instance, you could have live chat software or other communication tools that are readily available to your employees no matter where they’re working from. This will make your employees more accessible to you, and vice versa. In addition, you can send instructions or announcements in real time, and since it will be documented on the software, your employees can go back to it in case they forget.

 

5. Post Procedures For All Tasks 

Even if some of your workers have been on the job for years, it would be safe not to assume that they’ve got the procedures memorized and that they perform it perfectly each time. Sometimes people have lapses, which is perfectly understandable. However, since these manufacturing processes are important to your business, you may want to minimize the chances of these lapses happening. You can help prevent it by posting key procedures for tasks.

Posting step-by-step guides for all jobs will help remind your employees what is expected to be done, removing the need for refresher training sessions or constant reminders. It would be a good idea to post the procedures in key areas where specific tasks are carried out, so your employees can refer to it before making any irreversible changes. Make sure to highlight the specific tools and materials to be used in each step as well. This will help reduce errors and accidents at the workplace.  

 

6. Conduct Individual Assessments 

Last but not least, conducting assessments of your individual employees can also help reduce errors in manufacturing. This will require you to evaluate your employees’ performance and to identify any errors or lapses they may have committed. After the evaluation, you could come up with solutions or put measures in place to help prevent them from committing similar errors in the future.

 

Takeaway 

Preventing manufacturing errors should be one of your main priorities if you want to take your business a notch higher. Doing so will allow you to reduce wastage and overall business costs, and ensure that there are no delays or hang-ups in your work operations. With the strategies mentioned above, you can achieve this and thus improve your business’s workflow.

Corporate Vision Announces the Winners of the 2021 Global Business Awards

Silhouette of business people shaking hands, with a double exposure of a city skyline in the silhouette

United Kingdom, 2021- Corporate Vision Magazine has announced the winners of the 2021 Global Business Awards.

As we continue to work through the pandemic and fragile economy, it seems more important than ever to recognise the achievements of those facing these challenges head-on. Whilst many industries have been forced to slow down, or even stop, others are expanding to keep up with the demand. Digital based companies in particular have experienced a sizable boom.

Now in its fourth year, the Global Business Awards recognise the tireless efforts of hardworking individuals and firms across the scope of the business world, in all industries and regions. While the format of a business may change, the standards of work and innovation can continue.

Awards Coordinator Dean Taylor took a moment to discuss the success of those recognised in this year’s programme: “The Global Business Awards have always recognised the best of the best, and this year is no exception. I offer my sincere congratulations to all who have been recognised in the 2021 Global Business Awards. We wish you all luck for the years to come.”

To learn more about these illustrious winners, and to find out the secrets behind their success, please visit https://www.corporatevision-news.com/awards/global-business-awards/.

ENDS

 

NOTES TO EDITORS

 

About Corporate Vision Magazine

Corporate Vision is published monthly with the mission to deliver insightful features from across the global corporate world. Launched with an eye towards bettering business practices across the board, Corporate Vision focuses on spotlighting advances in the HR, marketing, coaching, and recruitment spheres, with the goal to shine a light on the gatekeepers of better business. Those that help build, through no small amount of creativity and expertise, to develop an altogether more productive and more efficient world of work.

Corporate Vision is bought to you by AI Global Media, a B2B digital publishing group founded in 2010. The group currently has 13 brands within its portfolio that include luxury lifestyle, construction, healthcare and small business focused publications. AI Global Media is dedicated to delivering content you can trust.

 

About AI Global Media

Since 2010 AI Global Media has been committed to creating engaging B2B content that informs our readers and allows them to market their business to a global audience. We create content for and about firms across a range of industries.

Today, we have 12 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience. Our flagship brand, Acquisition International, distributes a monthly digital magazine to a global circulation of 108,000, who are treated to a range of features and news pieces on the latest developments in the global corporate market.

Alongside this, we have a luxury-lifestyle magazine, LUXlife, which appeals to a range of high-net-worth individuals, offering them insight into the latest products, experiences, and innovations to ensure they can live the high-life to its fullest.